MKT 3300 Exam 2 UPDATED
QUESTIONS AND CORRECT ANSWERS
Marketing analysis consist of: - CORRECT ANSWER Macroenvironment, immediate
environment, and consumers
Marketers must consider the business process from - CORRECT ANSWER the consumers
point of view
The immediate envrionment direct affects: - CORRECT ANSWER consumers and how they
make purchase decisions
Company capabilities can use what to identify capabilities - CORRECT ANSWER SWOT
analysis
Difference between Green marketing and green washing - CORRECT ANSWER Green
marketing is a strategic effort to develop and offer environmentally products
Green washing is when youre exploiting consumers by marketing products as envrionmetally friendly
Six Elements in the Marco environment - CORRECT ANSWER Demographics- indicate
human population and segments especially those used to identify consumer markets.
Social trends-
technological advances-
economic- inflation and how it affects consumer behavior
political-
country culture- Shared meanings, beliefs, morals, values, and customs of a group of people
transmitted by words, literature, and institutions.
Country culture - CORRECT ANSWER Entails easy-to-spot visible nuances that are particular
to a country, such as dress, symbols, ceremonies, language, colors, and food preferences, and more
subtle aspects, which are trickier to identify.
, regional culture - CORRECT ANSWER Similar to culture in general, but at a regional level.
The influence of the area within a country in which people live.
Generational cohort - CORRECT ANSWER have similar purchase behavior because they have
shared experiences and are in the same stage in life.
How is income tied to purchasing power - CORRECT ANSWER marketing opurtunities range
from the broad range of income distribution
Education - CORRECT ANSWER is related to income which determines spending power
3 social trends - CORRECT ANSWER Sustainability-UN SustainableDevelopment Goals
focus on social issues for basic needs. Certifications from various agencies may be important.
Health and wellness- Child and adult obesiety, new markets focused on health and fitness, and mobile
apps that support health and wellness
Efficient utilization and distribution of food- diet related products, reducing hunger and food waste
The consumer decision process - CORRECT ANSWER Need recognition-
information search-
alternative evaluation-
purchase and consumption-
post purchase-
wants- - CORRECT ANSWER goods and services that are desired but not needed
functional need - CORRECT ANSWER related to the performance of the product ie.
transportation
physchological need - CORRECT ANSWER retains to the personal gratifacation ie. luxury
products
Information search - CORRECT ANSWER internal- searching our memory and past
experiences
QUESTIONS AND CORRECT ANSWERS
Marketing analysis consist of: - CORRECT ANSWER Macroenvironment, immediate
environment, and consumers
Marketers must consider the business process from - CORRECT ANSWER the consumers
point of view
The immediate envrionment direct affects: - CORRECT ANSWER consumers and how they
make purchase decisions
Company capabilities can use what to identify capabilities - CORRECT ANSWER SWOT
analysis
Difference between Green marketing and green washing - CORRECT ANSWER Green
marketing is a strategic effort to develop and offer environmentally products
Green washing is when youre exploiting consumers by marketing products as envrionmetally friendly
Six Elements in the Marco environment - CORRECT ANSWER Demographics- indicate
human population and segments especially those used to identify consumer markets.
Social trends-
technological advances-
economic- inflation and how it affects consumer behavior
political-
country culture- Shared meanings, beliefs, morals, values, and customs of a group of people
transmitted by words, literature, and institutions.
Country culture - CORRECT ANSWER Entails easy-to-spot visible nuances that are particular
to a country, such as dress, symbols, ceremonies, language, colors, and food preferences, and more
subtle aspects, which are trickier to identify.
, regional culture - CORRECT ANSWER Similar to culture in general, but at a regional level.
The influence of the area within a country in which people live.
Generational cohort - CORRECT ANSWER have similar purchase behavior because they have
shared experiences and are in the same stage in life.
How is income tied to purchasing power - CORRECT ANSWER marketing opurtunities range
from the broad range of income distribution
Education - CORRECT ANSWER is related to income which determines spending power
3 social trends - CORRECT ANSWER Sustainability-UN SustainableDevelopment Goals
focus on social issues for basic needs. Certifications from various agencies may be important.
Health and wellness- Child and adult obesiety, new markets focused on health and fitness, and mobile
apps that support health and wellness
Efficient utilization and distribution of food- diet related products, reducing hunger and food waste
The consumer decision process - CORRECT ANSWER Need recognition-
information search-
alternative evaluation-
purchase and consumption-
post purchase-
wants- - CORRECT ANSWER goods and services that are desired but not needed
functional need - CORRECT ANSWER related to the performance of the product ie.
transportation
physchological need - CORRECT ANSWER retains to the personal gratifacation ie. luxury
products
Information search - CORRECT ANSWER internal- searching our memory and past
experiences
