DMI Pro AMA EXAM, || QUESTIONS WITH ACCURATE ANSWERS || comprehensive questions and verified answers | GET IT RIGHT |2026!

7/16/26, 8:34 AM DMI Pro AMA EXAM, || QUESTIONS WITH ACCURATE ANSWERS || comprehensive questions and verified answers | GET IT RIG…




DMI Pro AMA EXAM, || QUESTIONS WITH
ACCURATE ANSWERS || comprehensive
questions and verified answers | GET IT RIGHT
|2026!

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Terms in this set (253)



Inbound Marketing 1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content


Outbound Marketing 1) Push strategy
2) Uses volume and repetition to spread word of
existence
3) Associated with traditional and digital marketing


Owned Media Website
Blog
Social Media account




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Paid Media Display ads
Retargeting
Social Media ads


Earned Media Mentions
Word of mouth Promotion
Reviews


Direct Marketing Mailing and Brochures
Flyers
Coupons


Broadcast advertising Cinema advertisements
Program sponsorship
Product Placement


Referrals Fidelity cards
Discounts for sponsorships
Word of mouth


Traditional Marketing Mass
Passive audience
One-To-Many
Outbound


Digital marketing Individual
Active audience
One-to-One
inbound




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Which DMI 3i principle is illustrated Iterate
by applying your customer
engagement learnings to your digital
marketing strategy?


Content Marketing Improves brand personality and likeability




SEO Increase the visibility and searchability of online
assets


Social media Creates invisibility and searchability of online assets


PPC drives an interested audience to a site


What are the elements of smart Specific
objective Measurable
Achievable
Relevant
Time-Bound


What benefits can project 1) The project has a central, accountable point of
management offer a project contact
2) Resources can be planned ahead of time




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What are some common tasks that a 1) Ensures the team members have the resources
project manager carries out? they need
2) Guides the project from start to finish


What skill set abilities does an 1) Ability to allocate resources
effective project manager need to 2) Ability to plan and manage timelines
possess?


1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT


Audience research data and insights Behavioral- Retail experience, product use and
adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial




Audience research Behavior analytics
Marketing research company
survey tool
social media platform


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