CONSUMER BEHAVIOR BUYING HAVING
AND BEING FINAL PAPER TESTED
QUESTIONS WITH VERIFIED ANSWERS
COMPLETE STUDY SHEET
●● Psychographics
Answer: Aspects of a persons lifestyle and personality
●● Consumption Communities
Answer: Web groups where members can share their opinions and
recommendations
●● Market Segmentation Strategies
Answer: targeting a brand only to a specific group of consumers rather
than to everyone
●● Consumer Behavior
Answer: the study of the process involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or
experiences to satisfy needs and desires
●● Exchange
,Answer: A transaction in with 2 or more people or organizations give
and receive something of value
●● Consumer
Answer: A person who identifies a need or desire, makes a purchase, and
then disposes of the product during the three stages of the consumption
process.
●● Alternate reality games
Answer: a online application that encourages players to collaborate and
solve puzzles
●● heavy users
Answer: most faithful customers
●● 80/20 rule
Answer: 20% of users account for 80% of sales
●● relationship marketing
Answer: companies that interact with customers on a regular basis and
get them reasons to maintain a bond
●● database marketing
, Answer: tracking specific consumers buying habits and crafting products
and messages precisely to their wants
●● popular culture
Answer: consists of forms of entertainment that the mass market
produces and consumes (music, movies, sports, etc)
●● role theory
Answer: thats the view that consumer behavior resembles the actions in
a play. because people act out many different roles, they sometimes
change their mind about their consumption decision
●● self concept attachment
Answer: helps establish a users identity
●● nostalgic attachment
Answer: Product serves as a link with a past self
●● interdependence
Answer: part of the users daily routine
●● love
AND BEING FINAL PAPER TESTED
QUESTIONS WITH VERIFIED ANSWERS
COMPLETE STUDY SHEET
●● Psychographics
Answer: Aspects of a persons lifestyle and personality
●● Consumption Communities
Answer: Web groups where members can share their opinions and
recommendations
●● Market Segmentation Strategies
Answer: targeting a brand only to a specific group of consumers rather
than to everyone
●● Consumer Behavior
Answer: the study of the process involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or
experiences to satisfy needs and desires
●● Exchange
,Answer: A transaction in with 2 or more people or organizations give
and receive something of value
●● Consumer
Answer: A person who identifies a need or desire, makes a purchase, and
then disposes of the product during the three stages of the consumption
process.
●● Alternate reality games
Answer: a online application that encourages players to collaborate and
solve puzzles
●● heavy users
Answer: most faithful customers
●● 80/20 rule
Answer: 20% of users account for 80% of sales
●● relationship marketing
Answer: companies that interact with customers on a regular basis and
get them reasons to maintain a bond
●● database marketing
, Answer: tracking specific consumers buying habits and crafting products
and messages precisely to their wants
●● popular culture
Answer: consists of forms of entertainment that the mass market
produces and consumes (music, movies, sports, etc)
●● role theory
Answer: thats the view that consumer behavior resembles the actions in
a play. because people act out many different roles, they sometimes
change their mind about their consumption decision
●● self concept attachment
Answer: helps establish a users identity
●● nostalgic attachment
Answer: Product serves as a link with a past self
●● interdependence
Answer: part of the users daily routine
●● love
