CONSUMER BEHAVIOR BUYING HAVING
AND BEING CERTIFICATION EVALUATION
EXAMS SET FULL QUESTIONS AND
COMPLETE SOLUTION
●● What are consumption communities?
Answer: Groups where members share opinions and recommendations
about products or services.
●● What is market segmentation?
Answer: A strategy where an organization targets its product, service, or
idea to specific groups of consumers.
●● What does the 80/20 rule refer to in consumer behavior?
Answer: The principle that 20% of users account for 80% of sales.
●● What are demographics in marketing?
Answer: Statistics that measure observable aspects of a population, such
as age, gender, and income.
●● What is relationship marketing?
Answer: A marketing strategy focused on building lifelong relationships
with customers.
, ●● What is database marketing?
Answer: A strategy that tracks specific consumer buying habits and
tailors products and messages to their needs.
●● What is the 'always on' consumer?
Answer: A consumer who is constantly connected and able to browse
and purchase online at any time.
●● What are synchronous interactions?
Answer: Real-time communications, such as texting back and forth.
●● What are asynchronous interactions?
Answer: Communications that do not require all participants to respond
live.
●● What is motivation in consumer behavior?
Answer: Processes that lead people to behave as they do, often driven by
needs that create tension.
●● What is the difference between utilitarian and hedonic needs?
Answer: Utilitarian needs are functional, while hedonic needs involve
emotional responses or fantasies.
AND BEING CERTIFICATION EVALUATION
EXAMS SET FULL QUESTIONS AND
COMPLETE SOLUTION
●● What are consumption communities?
Answer: Groups where members share opinions and recommendations
about products or services.
●● What is market segmentation?
Answer: A strategy where an organization targets its product, service, or
idea to specific groups of consumers.
●● What does the 80/20 rule refer to in consumer behavior?
Answer: The principle that 20% of users account for 80% of sales.
●● What are demographics in marketing?
Answer: Statistics that measure observable aspects of a population, such
as age, gender, and income.
●● What is relationship marketing?
Answer: A marketing strategy focused on building lifelong relationships
with customers.
, ●● What is database marketing?
Answer: A strategy that tracks specific consumer buying habits and
tailors products and messages to their needs.
●● What is the 'always on' consumer?
Answer: A consumer who is constantly connected and able to browse
and purchase online at any time.
●● What are synchronous interactions?
Answer: Real-time communications, such as texting back and forth.
●● What are asynchronous interactions?
Answer: Communications that do not require all participants to respond
live.
●● What is motivation in consumer behavior?
Answer: Processes that lead people to behave as they do, often driven by
needs that create tension.
●● What is the difference between utilitarian and hedonic needs?
Answer: Utilitarian needs are functional, while hedonic needs involve
emotional responses or fantasies.
