CONSUMER BEHAVIOR BUYING HAVING
AND BEING ACTUAL TEST QUESTIONS AND
SOLUTIONS COMPREHENSIVE REVIEW
PACKAGE
●● Process
Answer: Buying formal dress online --> example of how consumer
behavior is a(n)
●● Consumer behavior
Answer: the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or
experiences to satisfy needs and desires
●● Brand loyalty
Answer: a bond between product and consumer that is difficult for
competitors to break
●● Pre-purchase, purchase, post-purchase (all of the above)
Answer: time periods involved in study of consumer behavior
●● desire
Answer: not a stage in consumption process
,●● satisfy needs
Answer: a firm exists to
●● demographics
Answer: a marketer who segments a population by age and gender is
using ___ to categorize consumers
●● demographics
Answer: soft drink company segmenting caffeinated drinks toward
college students. based on what?
●● psychographics
Answer: a consumer researcher who examines consumers' lifestyles and
personalities is studying
●● alternate reality game
Answer: a consumer experience that integrates multiple media channels,
ranging from television, email, and digital, to engage a community of
players who collaborate to solve a puzzle is called a(n)
●● market segmentation strategies
Answer: a marketer uses ___ to target a brand only to specific groups of
consumers who are most likely to be heavy users of the marketer's brand
, ●● different age groups have different needs and wants.
Answer: why is age a common demographic category used in
understanding consumer behavior?
●● the 80/20 rule
Answer: which of the following best explains how a minority of a
product's users make up a majority of sales of that product?
●● income level
Answer: people who belong to the same social class are more likely to
have which of the following in common?
●● relationship marketing
Answer: which if the following marketing philosophies emphasizes
interacting with customers on a regular basis and giving them reasons to
maintain a bond with a company's brands over time?
●● database
Answer: walmart tracks the habits of 100 million customers who visit its
stores each week and responds with products and services directed
towards those customers' needs based on the information collected.
example of ___ marketing
AND BEING ACTUAL TEST QUESTIONS AND
SOLUTIONS COMPREHENSIVE REVIEW
PACKAGE
●● Process
Answer: Buying formal dress online --> example of how consumer
behavior is a(n)
●● Consumer behavior
Answer: the study of the processes involved when individuals or groups
select, purchase, use, or dispose of products, services, ideas, or
experiences to satisfy needs and desires
●● Brand loyalty
Answer: a bond between product and consumer that is difficult for
competitors to break
●● Pre-purchase, purchase, post-purchase (all of the above)
Answer: time periods involved in study of consumer behavior
●● desire
Answer: not a stage in consumption process
,●● satisfy needs
Answer: a firm exists to
●● demographics
Answer: a marketer who segments a population by age and gender is
using ___ to categorize consumers
●● demographics
Answer: soft drink company segmenting caffeinated drinks toward
college students. based on what?
●● psychographics
Answer: a consumer researcher who examines consumers' lifestyles and
personalities is studying
●● alternate reality game
Answer: a consumer experience that integrates multiple media channels,
ranging from television, email, and digital, to engage a community of
players who collaborate to solve a puzzle is called a(n)
●● market segmentation strategies
Answer: a marketer uses ___ to target a brand only to specific groups of
consumers who are most likely to be heavy users of the marketer's brand
, ●● different age groups have different needs and wants.
Answer: why is age a common demographic category used in
understanding consumer behavior?
●● the 80/20 rule
Answer: which of the following best explains how a minority of a
product's users make up a majority of sales of that product?
●● income level
Answer: people who belong to the same social class are more likely to
have which of the following in common?
●● relationship marketing
Answer: which if the following marketing philosophies emphasizes
interacting with customers on a regular basis and giving them reasons to
maintain a bond with a company's brands over time?
●● database
Answer: walmart tracks the habits of 100 million customers who visit its
stores each week and responds with products and services directed
towards those customers' needs based on the information collected.
example of ___ marketing
