Marketing Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete Study Guide.pdf
Marketing Management D174 WGU |
Complete Study Guide
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Marketing Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete Study Guide.pdf
,Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
Terms in this set (218)
Miles and Snow's Strategy Types 1. Prospector
2. Analyzer
3. Defender
4. Reactor
Prospector Firm exhibits continual innovation by finding and exploiting new product
(Miles & Snow) and market opportunities.
Analyzer Firm relies heavily on analysis and imitation of the successes of other
(Miles & Snow) organizations, especially prospectors.
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
,Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
Defender Firm searches for market stability and production of only a limited product
(Miles & Snow) line directed at a narrow market segment, focusing on protecting
established turf.
Reactor Firm lacks any coherent strategic plan or apparent means of effectively
(Miles & Snow) competing; reactors do well to merely survive in the competitive
markerplace.
Direct Product Extension Introduce a product produced in the company's home market into an
international market with NO PRODUCT CHANGES.
**Think foreign marketing or No direct foreign marketing.
Product Adaptation Alter an existing product to fit local needs and legal requirements.
**Think International Marketing (and or Global as they are similar)
Product Invention Create a new product specifically for an international market. Sometimes
old products discontinued in one market can be reintroduced in a new
market aka Backward Invention.
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
, Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
What are the 6Cs of Channel Strategy? - cost
- capital
- control
- coverage
- character
- continuity
Global Marketing Themes Adjusting only the color and language to local market conditions.
Boston Consulting Group (BCG) Growth-Share A popular approach for in-firm portfolio analysis that categorizes business
Matrix units' level of contribution to overall firm based on two factors: Market
growth rate and competitive position.
Four Cells of BCG Growth Matrix 1. Stars (high share, high growth)
2. Cash Cows (high share, low growth)
3. Dogs (low share, low growth)
4. Problem Children/Question Marks (low share, high growth)
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
Marketing
Study Guide.pdf
Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete Study Guide.pdf
Marketing Management D174 WGU |
Complete Study Guide
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Marketing Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete
Marketing
Study Guide.pdf
Management D174 WGU _ Complete Study Guide.pdf
,Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
Terms in this set (218)
Miles and Snow's Strategy Types 1. Prospector
2. Analyzer
3. Defender
4. Reactor
Prospector Firm exhibits continual innovation by finding and exploiting new product
(Miles & Snow) and market opportunities.
Analyzer Firm relies heavily on analysis and imitation of the successes of other
(Miles & Snow) organizations, especially prospectors.
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
,Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
Defender Firm searches for market stability and production of only a limited product
(Miles & Snow) line directed at a narrow market segment, focusing on protecting
established turf.
Reactor Firm lacks any coherent strategic plan or apparent means of effectively
(Miles & Snow) competing; reactors do well to merely survive in the competitive
markerplace.
Direct Product Extension Introduce a product produced in the company's home market into an
international market with NO PRODUCT CHANGES.
**Think foreign marketing or No direct foreign marketing.
Product Adaptation Alter an existing product to fit local needs and legal requirements.
**Think International Marketing (and or Global as they are similar)
Product Invention Create a new product specifically for an international market. Sometimes
old products discontinued in one market can be reintroduced in a new
market aka Backward Invention.
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
, Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
What are the 6Cs of Channel Strategy? - cost
- capital
- control
- coverage
- character
- continuity
Global Marketing Themes Adjusting only the color and language to local market conditions.
Boston Consulting Group (BCG) Growth-Share A popular approach for in-firm portfolio analysis that categorizes business
Matrix units' level of contribution to overall firm based on two factors: Market
growth rate and competitive position.
Four Cells of BCG Growth Matrix 1. Stars (high share, high growth)
2. Cash Cows (high share, low growth)
3. Dogs (low share, low growth)
4. Problem Children/Question Marks (low share, high growth)
Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf Marketing Management D174 WGU.pdf
