RSM100: Case Study - Amazon Capstone
Exam Questions and Answers with Verified
Solutions | Latest Updated 2026
What is Amazon's story? How did - Amazon started with books because it is
they first start? standard
shipping and fits within a certain parameter
(easy to
pack and ship, also easy to keep track of
costs)
- Bezos started a subscription membership
for the
books which then carried out till where it is
now
and made sure they would stay and get
the best
value
- Predicted that the internet would be a
success
and major part of our lives
What are the key success factors - Having a very close eye on employee
at productivity is key to keeping efficiency
Amazon related to operations high and
management? costs low (try to offer the cheapest
bargain)
- Use of robotics and data analytics to
predict what
customers would want (hence, they are
auto-
generated in terms of delivery dates too)
, What did the release of the kindle It gave Amazon a lot of market power and
do the
for Amazon? ability to set prices EVEN lower
Having this large market share of the
publishing
industry allowed Amazon to demand
CONCESSIONS and initiated the "Gazelle
Project"
What is the Cheetah and Gazelle Amazon going after the weakest
concept and how does it apply to publishers in the
Amazon? game, slowly working their way up to
establish their
presence in the publishing industry
- making it known to the top publishers
How do Amazon's attractive Companies that come into Amazon
policies (enticed by the
influence and affect the policies) are later met by the policies which
competition AMAZON makes LESS ATTRACTIVE
in the competing industry? What - these companies then end up on the
happens after? border of
going out of business
Exam Questions and Answers with Verified
Solutions | Latest Updated 2026
What is Amazon's story? How did - Amazon started with books because it is
they first start? standard
shipping and fits within a certain parameter
(easy to
pack and ship, also easy to keep track of
costs)
- Bezos started a subscription membership
for the
books which then carried out till where it is
now
and made sure they would stay and get
the best
value
- Predicted that the internet would be a
success
and major part of our lives
What are the key success factors - Having a very close eye on employee
at productivity is key to keeping efficiency
Amazon related to operations high and
management? costs low (try to offer the cheapest
bargain)
- Use of robotics and data analytics to
predict what
customers would want (hence, they are
auto-
generated in terms of delivery dates too)
, What did the release of the kindle It gave Amazon a lot of market power and
do the
for Amazon? ability to set prices EVEN lower
Having this large market share of the
publishing
industry allowed Amazon to demand
CONCESSIONS and initiated the "Gazelle
Project"
What is the Cheetah and Gazelle Amazon going after the weakest
concept and how does it apply to publishers in the
Amazon? game, slowly working their way up to
establish their
presence in the publishing industry
- making it known to the top publishers
How do Amazon's attractive Companies that come into Amazon
policies (enticed by the
influence and affect the policies) are later met by the policies which
competition AMAZON makes LESS ATTRACTIVE
in the competing industry? What - these companies then end up on the
happens after? border of
going out of business
