HUBSPOT - SOCIAL MEDIA MARKETING CERTIFICATION EXAM LATEST
2026 UPDATED QUESTIONS AND VERIFIED 100% SOLUTIONS
(2026/2027) |A+ GRADED |GUARANTEED PASS
What is an employee advocacy program?
1. A social media program for only senior management professionals to take advantage of
2. A social media program for all employees to take advantage of
3. A social media program for only the employees responsible for social media to use - Answers
-A social media program for all employees to take advantage of
True or false? A crisis plan focuses on what to do when a crisis happens on social media.
1. True
2. False - Answers -True
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid?
1. Pausing marketing emails
2. Sending out promotional sponsored posts and tweets during a crisis
3. Assessing the planned blogging and campaign schedule for appropriateness
4. Creating a blog post to address the situation as needed - Answers -Sending out promotional
sponsored posts and tweets during a crisis
1|Page
,Fill in the blank: In the _________ stage, a social media manager needs to be able to react
quickly, compassionately, and with authority. They also have to integrate social media messages
to the appropriate medium and audience.
1. reparation
2. response
3. recovery - Answers -Response
Why is employee advocacy important to consider as a key area for organizations and brands?
1. Employees are influencers in the field of social media.
2. Employees are the deciders of what is important for the company, not senior management.
3. Employees are micro influencers in the arena of internal communication.
4. Employees embody company culture and values, so are more trusted than official
spokespeople. - Answers -Employees embody company culture and values, so are more trusted
than official spokespeople.
Which of the following is NOT a benefit of having a social media strategy?
1. Social media helps you expand your other marketing efforts.
2. Social media helps you attract buyers.
3. Social media helps you send better emails.
4. Social media is a key driver for word-of-mouth marketing. - Answers -Social media helps you
send better emails.
2|Page
,True or false? A buyer persona is as important as business objectives when developing a social
media strategy.
1. True
2. False - Answers -True
True or false? Social listening can help you find leads.
1. True
2. False - Answers -True
True or false? Social content is only used during the attract and delight stages of the inbound
methodology.
1. True
2. False - Answers -False
Fill in the blank: Instagram stories are a great way to _____________.
1. demonstrate complex concepts quickly and easily
2. directly message a customer to answer a question
3. deliver video podcasts
3|Page
, 4. drive traffic and engagement - Answers -Drive traffic and engagement
Why are hashtags helpful?
1. To aid search, track campaigns, and to influence the creation of user-generated content
2. To keep track of ephemeral content that disappears
3. To demonstrate to executives the power of organic reach on a piece of content
4. All of the above - Answers -To aid search, track campaigns, and to influence the creation of
user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years.
1. True
2. False - Answers -False
What is a social media audit?
1. A hard look at the data from all your social accounts and the social conversations about your
brand and your competitors
2. A method to direct your audience in all channels to the best way they can have a
conversation with you
3. A way to reach your customers and prospects in unprecedented ways, with greater reach and
more specific targeting than ever before
4|Page
2026 UPDATED QUESTIONS AND VERIFIED 100% SOLUTIONS
(2026/2027) |A+ GRADED |GUARANTEED PASS
What is an employee advocacy program?
1. A social media program for only senior management professionals to take advantage of
2. A social media program for all employees to take advantage of
3. A social media program for only the employees responsible for social media to use - Answers
-A social media program for all employees to take advantage of
True or false? A crisis plan focuses on what to do when a crisis happens on social media.
1. True
2. False - Answers -True
There are certain actions that need to be taken into consideration for a social media crisis.
What's an action you should avoid?
1. Pausing marketing emails
2. Sending out promotional sponsored posts and tweets during a crisis
3. Assessing the planned blogging and campaign schedule for appropriateness
4. Creating a blog post to address the situation as needed - Answers -Sending out promotional
sponsored posts and tweets during a crisis
1|Page
,Fill in the blank: In the _________ stage, a social media manager needs to be able to react
quickly, compassionately, and with authority. They also have to integrate social media messages
to the appropriate medium and audience.
1. reparation
2. response
3. recovery - Answers -Response
Why is employee advocacy important to consider as a key area for organizations and brands?
1. Employees are influencers in the field of social media.
2. Employees are the deciders of what is important for the company, not senior management.
3. Employees are micro influencers in the arena of internal communication.
4. Employees embody company culture and values, so are more trusted than official
spokespeople. - Answers -Employees embody company culture and values, so are more trusted
than official spokespeople.
Which of the following is NOT a benefit of having a social media strategy?
1. Social media helps you expand your other marketing efforts.
2. Social media helps you attract buyers.
3. Social media helps you send better emails.
4. Social media is a key driver for word-of-mouth marketing. - Answers -Social media helps you
send better emails.
2|Page
,True or false? A buyer persona is as important as business objectives when developing a social
media strategy.
1. True
2. False - Answers -True
True or false? Social listening can help you find leads.
1. True
2. False - Answers -True
True or false? Social content is only used during the attract and delight stages of the inbound
methodology.
1. True
2. False - Answers -False
Fill in the blank: Instagram stories are a great way to _____________.
1. demonstrate complex concepts quickly and easily
2. directly message a customer to answer a question
3. deliver video podcasts
3|Page
, 4. drive traffic and engagement - Answers -Drive traffic and engagement
Why are hashtags helpful?
1. To aid search, track campaigns, and to influence the creation of user-generated content
2. To keep track of ephemeral content that disappears
3. To demonstrate to executives the power of organic reach on a piece of content
4. All of the above - Answers -To aid search, track campaigns, and to influence the creation of
user-generated content
True or false? It's necessary to conduct a social media audit every 2-3 years.
1. True
2. False - Answers -False
What is a social media audit?
1. A hard look at the data from all your social accounts and the social conversations about your
brand and your competitors
2. A method to direct your audience in all channels to the best way they can have a
conversation with you
3. A way to reach your customers and prospects in unprecedented ways, with greater reach and
more specific targeting than ever before
4|Page
