MKT 487 FINAL QUESTIONS WITH COMPLETE
SOLUTIONS
A channel steward uses power to influence motivate, and
manage channel partners. An examples of a channel stewards
use of hard power is a: Correct Answers brands unique product
design
A consumers incentive to purchase is equal to Correct Answers
perceived value (PV) minus price
A firm has a <<blank>> when its offerings are made more
valuable by those of another firm, as for example Microsoft and
Intel Correct Answers Complement
A firms business model guides how it operates, creates, and
captures value. Naturally, many choices need to be made. Which
response below best characterized these choices Correct
Answers The stronger the fit of these choices the more robust
the business model and the more difficult it is to imitate
According to Hofstede, which of the following countries would
most likely score highon the power distance scale? Correct
Answers Russia
After seeing increased competition and in an effort to increase
sales and profitability, Wonder BRead wants to extend its
product mix bread. The firm should consider all of the following
except: Correct Answers tapping into scarce resources that
could benefit the overall product mix
, All of the following metrics are typically included in a concept
test EXCEPT: Correct Answers product price
Because of its low corporate tax rate relative to the US, Ireland
has become a popular manufacturing location for U.S.
pharmaceutical companies. Products are manufactured in Ireland
and then shipped globally and priced accordingly. A practice
that enables a company to sell products within its own
international business units and recognize its profits in a lower-
tax country is commonly referred to as Correct Answers
transfer price
Below are five definitions of strategy. Which one is referred to
as Blue Ocean Strategy? Correct Answers The key to
successful strategy is to focus on occupying uncontested market
spaces
Below are five definitions of strategy. Which one is the least
controversial and is acceptable to all schools of strategy as well
as academics and practitioners? Correct Answers Strategy
answers two questions where and how to invest
Business strategy is not Correct Answers the steps or activities
needed to further a strategy, nor is it operational effectiveness
Casadesus-Masanell suggests that even as executives sought to
transform their SWOT analyses into credible strategies, strategy
is best understood as competetitive strategy or the firm's
overarching plan for marshalling an organization to succeed
Correct Answers in an uncertain environment against opposing
forces
SOLUTIONS
A channel steward uses power to influence motivate, and
manage channel partners. An examples of a channel stewards
use of hard power is a: Correct Answers brands unique product
design
A consumers incentive to purchase is equal to Correct Answers
perceived value (PV) minus price
A firm has a <<blank>> when its offerings are made more
valuable by those of another firm, as for example Microsoft and
Intel Correct Answers Complement
A firms business model guides how it operates, creates, and
captures value. Naturally, many choices need to be made. Which
response below best characterized these choices Correct
Answers The stronger the fit of these choices the more robust
the business model and the more difficult it is to imitate
According to Hofstede, which of the following countries would
most likely score highon the power distance scale? Correct
Answers Russia
After seeing increased competition and in an effort to increase
sales and profitability, Wonder BRead wants to extend its
product mix bread. The firm should consider all of the following
except: Correct Answers tapping into scarce resources that
could benefit the overall product mix
, All of the following metrics are typically included in a concept
test EXCEPT: Correct Answers product price
Because of its low corporate tax rate relative to the US, Ireland
has become a popular manufacturing location for U.S.
pharmaceutical companies. Products are manufactured in Ireland
and then shipped globally and priced accordingly. A practice
that enables a company to sell products within its own
international business units and recognize its profits in a lower-
tax country is commonly referred to as Correct Answers
transfer price
Below are five definitions of strategy. Which one is referred to
as Blue Ocean Strategy? Correct Answers The key to
successful strategy is to focus on occupying uncontested market
spaces
Below are five definitions of strategy. Which one is the least
controversial and is acceptable to all schools of strategy as well
as academics and practitioners? Correct Answers Strategy
answers two questions where and how to invest
Business strategy is not Correct Answers the steps or activities
needed to further a strategy, nor is it operational effectiveness
Casadesus-Masanell suggests that even as executives sought to
transform their SWOT analyses into credible strategies, strategy
is best understood as competetitive strategy or the firm's
overarching plan for marshalling an organization to succeed
Correct Answers in an uncertain environment against opposing
forces
