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LSUS MBA 705 Chapter 7 Study Guide with Quality Answers.

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Business Strategy: - Answer A strategy delineating how a business unit competes with its rivals; also called competitive strategy Business Unit: - Answer An organizational entity with its own unique mission, set of competitors, and industry. Competitive Advantage: - Answer A state whereby a business unit's successful strategies cannot be easily duplicated by its competitors. Differentiation Strategy: - Answer A generic business unit strategy in which a larger business produces and markets to the entire industry products or services that can be readily distinguished from those of its competitors. First-Mover Advantages: - Answer Benefits derived from being the first firm to offer a new or modified product or service. Focus-Differentiation Strategy: - Answer A generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a market niche. Focus—Low-Cost-Differentiation Strategy: - Answer A generic business unit strategy in which a smaller business produces highly differentiated products or services for the specialized needs of a select group of customers while keeping its costs low. Focus-Low-Cost Strategy: - Answer A generic business unit strategy in which a smaller business keeps overall costs low while producing no-frills products or services for a market niche with elastic demand. Generic Strategies: - Answer Strategies that can be adopted by business units to guide their

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LSUS MBA 705 Chapter 7 Study Guide
with Quality Answers.
Business Strategy: - Answer A strategy delineating how a business unit competes with its
rivals;

also called competitive strategy



Business Unit: - Answer An organizational entity with its own unique mission, set of
competitors,

and industry.



Competitive Advantage: - Answer A state whereby a business unit's successful strategies
cannot

be easily duplicated by its competitors.



Differentiation Strategy: - Answer A generic business unit strategy in which a larger business

produces and markets to the entire industry products or services that can be readily

distinguished from those of its competitors.



First-Mover Advantages: - Answer Benefits derived from being the first firm to offer a new or

modified product or service.



Focus-Differentiation Strategy: - Answer A generic business unit strategy in which a smaller

business produces highly differentiated products or services for the specialized needs of a

market niche.



Focus—Low-Cost-Differentiation Strategy: - Answer A generic business unit strategy in which
a

smaller business produces highly differentiated products or services for the specialized

needs of a select group of customers while keeping its costs low.



Focus-Low-Cost Strategy: - Answer A generic business unit strategy in which a smaller
business keeps overall costs low while producing no-frills products or services for a market niche

with elastic demand.



Generic Strategies: - Answer Strategies that can be adopted by business units to guide their

, organizations



Intrapreneurship: - Answer The creation of new business ventures within an existing firm.



Low-Cost—Differentiation Strategy: - Answer A generic business unit strategy in which a
larger

business unit maintains low costs while producing distinct products or services industrywide

for a large market with a relatively inelastic demand.



Low-Cost Strategy: - Answer A generic business unit strategy in which a larger business

produces, at the lowest cost possible, no-frills products and services industry-wide for a

large market with a relatively elastic demand.



Micro-localization: - Answer Customizing products and services to suit the taste and needs of

diverse consumers across a nation or region.



Multiple Strategies: - Answer A strategic alternative for a larger business unit in which the

organization simultaneously employs more than one of the generic business strategies.



Process Innovations: - Answer A business unit's activities that increase the efficiency of
operations

and distribution.



Product Innovations: - Answer A business unit's activities that enhance the differentiation of
its

products or services.



Quality: - Answer The features and characteristics of a product or service that allow it to
satisfy

stated or implied needs.



Strategic Group: - Answer A select group of direct competitors who have similar strategic
profiles.



Structural Innovations: - Answer Modifying the structure of the organization and/or the
business

model to improve competitiveness.

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