PR 313 Question and answers verified
to pass 2026
________ can be defined as developing effective involvement in civic policy and helping an organization
adapt to societal expectations. - correct answer ✔Public affairs
In contrast to persuasive communication, public affairs and __________ implies that only information is
being disseminated. - correct answer ✔public information
Though Samuel agreed to the budget approved for a campaign, he ended up spending almost twice that
amount. Which PR skill did Samuel lack? - correct answer ✔Planning expertise
__________ can be used to (1) generate mutual understanding or (2) influence and persuade publics. -
correct answer ✔Research
The newly hired PR team suggested management should focus on how to keep the office surroundings
clean and pollution-free. Which role of public relations did the PR team play? - correct answer ✔Public
affairs
Jacob works in the PR department. His job is to work with journalists and respond to their interest in the
organization. Which role of public relations is Jacob playing? - correct answer ✔Media relations
A PR professional drafted a blog to post on the company's website. Though the content was good, it had
numerous grammatical and spelling errors. What does the PR person lack? - correct answer ✔Writing
skill
An organization approached a PR firm to design a campaign for its new product launch. The firm wanted
to know details about the product and the organization before it committed to the proposal. Which step
of the public relations process is the firm currently in, and why? - correct answer ✔Research and
, analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity
that the organization possesses
Sandra works as a public relations officer. The campaign she organized was unsuccessful because she
failed to gather information required to address the needs of the audience. Which skill did Sandra lack? -
correct answer ✔Research ability
Ashley's campaign was unsuccessful because she did not assess the audience's needs and perceptions
accurately. In addition, she did not gather enough information or properly examine the audience's
preferences.
Which skill, required to pursue a career in public relations, does Ashley lack? - correct answer
✔Research ability
Which decade is known as the age of reform in stock market and investor relations? - correct answer
✔1970s
The _________ experienced antibusiness sentiment at its peak, forcing corporations to adjust their
business policies accordingly. - correct answer ✔1960s
The state government released the photograph of the criminal who escaped from a high-security prison.
An award was also declared for anyone who would give useful information about the whereabouts of
the criminal. Which model of public relations is effective in this scenario? - correct answer ✔Public
information
In the 1980s, GT Corp., a company involved in the process of building American railroads, used channels
such as media relations, exhibits, etc. to boost ticket sales. Which theme in the evolution of public
relations is characterized by this action of the company? - correct answer ✔Profit
Who proposed a public relations model that is still used today? - correct answer ✔Edward L. Bernays
to pass 2026
________ can be defined as developing effective involvement in civic policy and helping an organization
adapt to societal expectations. - correct answer ✔Public affairs
In contrast to persuasive communication, public affairs and __________ implies that only information is
being disseminated. - correct answer ✔public information
Though Samuel agreed to the budget approved for a campaign, he ended up spending almost twice that
amount. Which PR skill did Samuel lack? - correct answer ✔Planning expertise
__________ can be used to (1) generate mutual understanding or (2) influence and persuade publics. -
correct answer ✔Research
The newly hired PR team suggested management should focus on how to keep the office surroundings
clean and pollution-free. Which role of public relations did the PR team play? - correct answer ✔Public
affairs
Jacob works in the PR department. His job is to work with journalists and respond to their interest in the
organization. Which role of public relations is Jacob playing? - correct answer ✔Media relations
A PR professional drafted a blog to post on the company's website. Though the content was good, it had
numerous grammatical and spelling errors. What does the PR person lack? - correct answer ✔Writing
skill
An organization approached a PR firm to design a campaign for its new product launch. The firm wanted
to know details about the product and the organization before it committed to the proposal. Which step
of the public relations process is the firm currently in, and why? - correct answer ✔Research and
, analysis; because the firm is seeking input that will help it determine the extent of the PR opportunity
that the organization possesses
Sandra works as a public relations officer. The campaign she organized was unsuccessful because she
failed to gather information required to address the needs of the audience. Which skill did Sandra lack? -
correct answer ✔Research ability
Ashley's campaign was unsuccessful because she did not assess the audience's needs and perceptions
accurately. In addition, she did not gather enough information or properly examine the audience's
preferences.
Which skill, required to pursue a career in public relations, does Ashley lack? - correct answer
✔Research ability
Which decade is known as the age of reform in stock market and investor relations? - correct answer
✔1970s
The _________ experienced antibusiness sentiment at its peak, forcing corporations to adjust their
business policies accordingly. - correct answer ✔1960s
The state government released the photograph of the criminal who escaped from a high-security prison.
An award was also declared for anyone who would give useful information about the whereabouts of
the criminal. Which model of public relations is effective in this scenario? - correct answer ✔Public
information
In the 1980s, GT Corp., a company involved in the process of building American railroads, used channels
such as media relations, exhibits, etc. to boost ticket sales. Which theme in the evolution of public
relations is characterized by this action of the company? - correct answer ✔Profit
Who proposed a public relations model that is still used today? - correct answer ✔Edward L. Bernays
