Consumer Behavior: Buying, Having, and Being, 13th Edition Test Bank | Michael R. Solomon | Complete Marketing Exam Prep

Consumer Behavior: Buying, Having, and
Being, 13th Edition
Complete Test Bank | Consumer Behavior &
Marketing
Tr
us
te
ds
ch
ol
ar


Trustedscholar

, IUYTRFEDSA



Marketing: Real People, Real Choices, 13th
(Solomon)
Chapter 1 Welcome to the World of Marketing: Create and Deliver Value

1) A is the ultimate user of a good or service.
A) stakeholder
B) market
C) target market
D) marketer
E) consumer
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
W st
marketing

2) is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society
Tr


at large.
hi ed
A) Demand satisfaction
B) Competitive advantage building
C) Marketing
zz s
D) Total quality management
u


E) Value chain management
Answer: C
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
nu ch
marketing
AACSB: Written and oral communication

3) The consists of the tools an organization uses to create a desired response among a
set of predefined consumers.
rs o
A) sharing economy
B) market position
C) value proposition
D) marketplace
e la
E) marketing mix
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
r


WERTYUIK
Trustedscholar

, IUYTRFEDSA



4) The four Ps are .
A) price, product, place, and promotion
B) price, profit, production, and possession
C) product, production, possession, and promotion
D) product, promotion, price, and profit
E) place, production, process, and profit
Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication

5) Which of the following is a true statement about the four Ps of the marketing mix?
W st
A) A decision about one of the Ps affects every other marketing-mix decision.
B) Price is always the most important of the four Ps.
C) Place is typically the least important of the four Ps.
D) The four Ps have little effect on a product's market position.
Tr


E) The four Ps are used to determine a product's target market.
hi ed
Answer: A
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
zz s
marketing
u


AACSB: Written and oral communication

6) Which of the following is part of the product element of the marketing mix?
A) a quality discount
nu ch
B) a store coupon
C) a newspaper advertisement
D) the packaging
E) publicity releases
Answer: D
rs o
Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
e la
7) A is a good, service, idea, place, or person–whatever is offered for sale in the
exchange.
A) product
B) place
C) utility
D) benefit
E) demand
Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

8) is the assignment of a product's value, or the amount the consumer must exchange
r


WERTYUIK
Trustedscholar

, IUYTRFEDSA



to receive the offering.
A) Promotion
B) Price
C) Benefit
D) Need
E) Utility
Answer: B
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing

9) The element of the marketing mix informs consumers about products and
encourages them to buy these products using forms such as personal selling, advertising,
W st
coupons, and publicity.
A) production
B) place
C) price
Tr


D) distribution
hi ed
E) promotion
Answer: E
Difficulty: Easy
zz s
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
u


marketing
AACSB: Written and oral communication

10) Marketing communication is also referred to as .
nu ch
A) production
B) selling orientation
C) societal marketing
D) exchange
E) promotion
rs o
Answer: E
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
e la
AACSB: Written and oral communication
r


WERTYUIK
Trustedscholar