SOLUTION MANUAL
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overview of the instructors’ manual
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This instructors’ manual provides commentary for the eighth edition of the
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textbook Research Methods for Business Students. The commentary is on a chapter by
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chapter basis and includes:
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chapter learning outcomes; yp yp
summary of the content; yp yp yp
comments on likely student reactions and possible use of materials;
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ideas for students’ preparatory work;
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suggestions for delivery in the classroom; yp yp yp yp yp
ideas for students’ follow-up work.
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In addition, we have included a copy of a research project assignment, a group
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research project poster assignment and a copy of a dissertation proposal assignment
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as appendices.
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Research Methods for Business – an overview of the eighth edition
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Pedagogic features yp
The over-riding purpose of Research Methods for Business Students is to help
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undergraduate and postgraduate students and students on professional courses to
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undertake research. Each chapter deals with a part of the research process and
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discusses the ideas, techniques and methods using aslittle jargon as is possible. Tables,
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checklists and diagrams are used to aid this discussion. Where new terms are
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introduced for the first time, they are shown in bold, and a definition or explanation
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follows shortly afterwards. They are also listed with a brief definition in the
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glossary. The application of appropriate information technology is considered, in
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most instances as an integral part of the text. Chapters have been cross-referenced as
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appropriate, and an index is provided to help students find their way around the
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book.
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Focus on student research boxes are included within the text of each chapter. These
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are based on actual research projects, undertaken by students, in which points
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made in the text are illustrated. In many instances, these worked examples
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illustrate possible pitfalls students may come across while undertaking their
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research. Where a pitfall has been illustrated, it will, it is hoped, help your
yp yp yp yp yp yp yp yp yp yp yp yp yp yp
students avoid making the same mistake. Further illustrations are provided byfocus
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y
on management research and research in the news boxes.
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Focus on management research boxes discuss recent research in business and
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management. These are normally derived from refereed academic journal articles, and
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students are likely to beable to download the actual articles from online databases at
yp yp yp yp yp p
y yp yp yp yp yp yp yp yp yp
their university.
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5
© Pearson Education Limited 2019
, Focus on research in the news boxes provide topical news articles that illustrate
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pertinent research-related issues. All these will help students to understand the
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technique or idea and to assess its suitability or appropriateness to their research.
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Boxed checklists provide students with further focussed guidance for their own
yp yp yp yp yp p
y yp yp yp yp yp
research.
yp
6
© Pearson Education Limited 2019
Research Methods For Business Students
8th Edition Mark Saunders, Philip Lewis
Chapters 1 - 14, Complete
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business and management research, reflective diaries and the purpose
of this book 15
2 Choosing a research topic and developing your research proposal 19
3 Critically reviewing the literature 23
4 Understanding research philosophy and approaches to theory development27
5 Formulating the research design 32
6 Negotiating access and research ethics 36
7 Selecting samples 40
8 Utilising secondary data 44
9 Collecting data through observation 48
10 Collecting primary data using research interviews and research diaries 54
11 Collecting primary data using questionnaires 59
12 Analysing data quantitatively 63
13 Analysing data qualitatively 68
14 Writing and presenting your project report 72
Appendix 75
1 Research project assignment 75
2 Group poster research project assignment 80
3 Research proposal assignment 84
4 Additional cases on the companion website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An overview of the instructors’ manual
yp yp yp yp yp
This instructors’ manual provides commentary for the eighth edition of the
yp yp yp yp yp yp yp yp yp yp
textbook Research Methods for Business Students. The commentary is on a chapter by
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chapter basis and includes:
yp yp yp yp
chapter learning outcomes; yp yp
summary of the content; yp yp yp
comments on likely student reactions and possible use of materials;
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ideas for students’ preparatory work;
yp yp yp yp
suggestions for delivery in the classroom; yp yp yp yp yp
ideas for students’ follow-up work.
yp yp yp yp
In addition, we have included a copy of a research project assignment, a group
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research project poster assignment and a copy of a dissertation proposal assignment
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y yp yp yp yp yp yp yp yp yp
as appendices.
yp yp
Research Methods for Business – an overview of the eighth edition
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Pedagogic features yp
The over-riding purpose of Research Methods for Business Students is to help
yp yp yp yp yp yp yp yp yp yp yp
undergraduate and postgraduate students and students on professional courses to
yp yp yp yp yp yp yp yp yp yp
undertake research. Each chapter deals with a part of the research process and
yp yp yp yp p
y yp yp yp yp yp yp yp yp
discusses the ideas, techniques and methods using aslittle jargon as is possible. Tables,
yp yp yp yp yp yp yp yp p
y yp yp yp yp yp
checklists and diagrams are used to aid this discussion. Where new terms are
yp yp yp yp yp yp yp yp yp yp p
y yp yp
introduced for the first time, they are shown in bold, and a definition or explanation
yp yp yp yp yp yp yp yp yp yp yp yp yp yp yp
follows shortly afterwards. They are also listed with a brief definition in the
yp yp yp yp yp yp yp yp yp yp yp yp yp
glossary. The application of appropriate information technology is considered, in
yp yp yp yp yp yp yp yp yp yp
most instances as an integral part of the text. Chapters have been cross-referenced as
yp yp yp yp yp p
y yp yp yp yp yp yp yp yp
appropriate, and an index is provided to help students find their way around the
yp yp yp yp yp yp yp p
y yp yp yp yp yp yp
book.
yp
Focus on student research boxes are included within the text of each chapter. These
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are based on actual research projects, undertaken by students, in which points
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y yp yp yp yp yp yp yp yp yp
made in the text are illustrated. In many instances, these worked examples
yp yp yp yp yp yp yp yp yp yp yp yp
illustrate possible pitfalls students may come across while undertaking their
yp yp yp yp yp yp yp yp yp yp
research. Where a pitfall has been illustrated, it will, it is hoped, help your
yp yp yp yp yp yp yp yp yp yp yp yp yp yp
students avoid making the same mistake. Further illustrations are provided byfocus
yp yp yp yp yp yp yp yp yp yp yp p
y
on management research and research in the news boxes.
yp yp yp yp yp yp yp yp yp
Focus on management research boxes discuss recent research in business and
yp yp yp yp yp yp yp yp yp yp
management. These are normally derived from refereed academic journal articles, and
yp yp yp yp yp yp yp yp yp yp yp
students are likely to beable to download the actual articles from online databases at
yp yp yp yp yp p
y yp yp yp yp yp yp yp yp yp
their university.
yp yp
5
© Pearson Education Limited 2019
, Focus on research in the news boxes provide topical news articles that illustrate
yp yp yp yp yp yp yp yp yp yp yp yp
pertinent research-related issues. All these will help students to understand the
yp yp yp yp yp yp yp yp yp yp yp
technique or idea and to assess its suitability or appropriateness to their research.
yp yp yp yp yp yp yp yp yp yp yp yp yp
Boxed checklists provide students with further focussed guidance for their own
yp yp yp yp yp p
y yp yp yp yp yp
research.
yp
6
© Pearson Education Limited 2019
