DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: How does Google track users from your website?
Answer:
Entering a line of UA code on your website that sends information to Google
Q: What is an account, property, and view in Google Analytics?
Answer:
Account- highest level, access point for analytics. Houses the properties. Property-
mid level, access point for analytics specific to an individual website. Houses the
views. View- segmented data by a filter, e.g. visitor location, PPC traffic, search
traffic, etc.
Q: What are common goals in Google Analytics?
Answer:
A purchase Inquiry form completion Brochure request Newsletter sign-up File
download Increased session duration Pages viewed per session
,DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: Why measure goals in Google Analytics?
Answer:
Help determine: How much of your resources, time, and budget to invest in a channel
What channels and campaigns work at driving different goals What content on the
site works to drive goals
Q: What are the four types of goal templates in Google Analytics?
Answer:
Revenue, Acquisition, Inquiry, Engagement
Q: What are the four goal types in Google Analytics?
Answer:
URL Destination, Time on Site, Pages per session, event
,DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: What is a goal funnel?
Answer:
A series of steps that determines how folks navigate your site through to goal
completion.
Q: What are the four key Google Analytics tabs?
Answer:
Audience, acquisition, behavior, conversion
Q: What's the Google Ads report for?
Answer:
use the Google Ads Report to gain insights on traffic, impressions, click costs, and
other performance metrics
, DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: What is the Google Ads Search Query Report?
Answer:
view information on matched search queries. These are the actual words and phrases
that people type into the Google Search engine to trigger your keywords
Q: What's the Events Report in Google Analytics?
Answer:
event tracking to track the non-standard actions that people take on their websites -
actions like pressing the play button on a video, or clicking a button
Q: What is a multi-channel funnels report in Google Analytics?
Answer:
assigns a value to each channel that played a role in completing a goal or transaction.
This allows you to see what each channel contributed to a purchase or goal, and helps
you understand its value in the decision-making process.
with Verified Solutions | Latest 2026 Update
Q: How does Google track users from your website?
Answer:
Entering a line of UA code on your website that sends information to Google
Q: What is an account, property, and view in Google Analytics?
Answer:
Account- highest level, access point for analytics. Houses the properties. Property-
mid level, access point for analytics specific to an individual website. Houses the
views. View- segmented data by a filter, e.g. visitor location, PPC traffic, search
traffic, etc.
Q: What are common goals in Google Analytics?
Answer:
A purchase Inquiry form completion Brochure request Newsletter sign-up File
download Increased session duration Pages viewed per session
,DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: Why measure goals in Google Analytics?
Answer:
Help determine: How much of your resources, time, and budget to invest in a channel
What channels and campaigns work at driving different goals What content on the
site works to drive goals
Q: What are the four types of goal templates in Google Analytics?
Answer:
Revenue, Acquisition, Inquiry, Engagement
Q: What are the four goal types in Google Analytics?
Answer:
URL Destination, Time on Site, Pages per session, event
,DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: What is a goal funnel?
Answer:
A series of steps that determines how folks navigate your site through to goal
completion.
Q: What are the four key Google Analytics tabs?
Answer:
Audience, acquisition, behavior, conversion
Q: What's the Google Ads report for?
Answer:
use the Google Ads Report to gain insights on traffic, impressions, click costs, and
other performance metrics
, DM Pro + AMA: Intro to Digital Marketing Questions and Answers
with Verified Solutions | Latest 2026 Update
Q: What is the Google Ads Search Query Report?
Answer:
view information on matched search queries. These are the actual words and phrases
that people type into the Google Search engine to trigger your keywords
Q: What's the Events Report in Google Analytics?
Answer:
event tracking to track the non-standard actions that people take on their websites -
actions like pressing the play button on a video, or clicking a button
Q: What is a multi-channel funnels report in Google Analytics?
Answer:
assigns a value to each channel that played a role in completing a goal or transaction.
This allows you to see what each channel contributed to a purchase or goal, and helps
you understand its value in the decision-making process.
