AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Lead generation site CRO
Answer:
Offering different Lead Magnets for different Customer Personas
Simple forms Automated Email Offering multiple web forms and conversion points
throughout
the website
Q: All site CRO
Answer:
Live Chat Retargeting Improved Page Speed Secure Https Websites Site Search
Customer Reviews and Testimonials FAQs
Q: 4 key components to website design
Answer:
Information Architecture: the barebones framework of
a website, the page structure and top-level navigation
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Design: the look and feel of the website layout, fonts and colors
Answer:
Q: Content: the words, videos and images on the website which users will engage
with
Answer:
Q: Optimization: the ongoing adaptation of the website to increase conversions,
user engagement
Answer:
and remove friction
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Steps to map out Information Architecture (IA)
Answer:
1. Using a table or excel document, map out
and plan the pages and URL structure of your website
2. Categorize content themes together
3. Try to avoid having an overly complicated or lengthy URL structure
4. Use your IA to determine site navigation and wireframe design
Q: Website project initial phase tasks
Answer:
1. Create a prototype of the website that shows the
structure and layout but doesn't include graphical elements. This is called a
wireframe and it's
based on the IA
2. Design a mockup of the website by adding graphics and colors to the wireframes
3. Implement changes with the help of a web developer once approved
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Planning website content
Answer:
1. Write website content for each page in your information
architecture
2. Proofread the content
3. Source images for all pages
4. Add content to the website once design has been uploaded
Q: Website Optimization Steps
Answer:
1. Include SEO keywords in page title tags, headings and web
page content so search engines can find your website
Q: 2. Report on visitor engagement using website analytics tools
Answer:
Verified Solutions | Latest 2026 Update
Q: Lead generation site CRO
Answer:
Offering different Lead Magnets for different Customer Personas
Simple forms Automated Email Offering multiple web forms and conversion points
throughout
the website
Q: All site CRO
Answer:
Live Chat Retargeting Improved Page Speed Secure Https Websites Site Search
Customer Reviews and Testimonials FAQs
Q: 4 key components to website design
Answer:
Information Architecture: the barebones framework of
a website, the page structure and top-level navigation
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Design: the look and feel of the website layout, fonts and colors
Answer:
Q: Content: the words, videos and images on the website which users will engage
with
Answer:
Q: Optimization: the ongoing adaptation of the website to increase conversions,
user engagement
Answer:
and remove friction
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Steps to map out Information Architecture (IA)
Answer:
1. Using a table or excel document, map out
and plan the pages and URL structure of your website
2. Categorize content themes together
3. Try to avoid having an overly complicated or lengthy URL structure
4. Use your IA to determine site navigation and wireframe design
Q: Website project initial phase tasks
Answer:
1. Create a prototype of the website that shows the
structure and layout but doesn't include graphical elements. This is called a
wireframe and it's
based on the IA
2. Design a mockup of the website by adding graphics and colors to the wireframes
3. Implement changes with the help of a web developer once approved
, AMA + DMI - Website Optimization Questions and Answers with
Verified Solutions | Latest 2026 Update
Q: Planning website content
Answer:
1. Write website content for each page in your information
architecture
2. Proofread the content
3. Source images for all pages
4. Add content to the website once design has been uploaded
Q: Website Optimization Steps
Answer:
1. Include SEO keywords in page title tags, headings and web
page content so search engines can find your website
Q: 2. Report on visitor engagement using website analytics tools
Answer:
