MIS 301 Exam 3 Review Questions
with All Correct Answers 2026-2027
Updated.
Software that is free and whose code can be accessed and potentially modified by anyone is
referred to as _____.
a) open source software
b) proprietary software
c) available files
d) shared source files - Answer open-source software
Network effect is when the value of a product or service increases as its number of users
expands.
true/false? - Answer true
Smartphone apps have a huge benefit for increasing engagement over browser-based desktop
services because of _________. - Answer push notifications
The global mapping of users and organizations and how they are connected - Answer social
graph
A collection of resources available for access over the Internet - Answer cloud
The act of taking a job traditionally performed by a designated agent (usually an employee) and
outsourcing it to an undefined, generally large group of people in the form of an open call -
Answer crowdsourcing
_____ is a term that refers to a closed network or single set of services controlled by one
dominant firm - Answer Colossal walled garden
Systems distributed throughout the Internet that help improve the delivery speeds of Web
pages and other media, typically by spreading access across multiple sites located closer to
users are known as: - Answer content delivery networks
The deep Web refers to - Answer sites that cannot be indexed by Google and other search
engines
,At the heart of Facebook's appeal is a concept Zuckerberg calls the _____, which refers to
Facebook's ability to collect, express, and leverage the connections between the site's users. -
Answer social graph
Studying Facebook provides a context for understanding which of the following?
a) platform
b) network effects
c) privacy
d) business value of social media
e) all of the available options are true - Answer e) all of the available options are true
A system distributed throughout the Internet (or other network) that help to improve the
delivery (and hence loading) speeds of Web pages and other media - Answer content
delivery network
Adapting products and services for different languages and regional differences - Answer
Localization
A closed network or single set of services controlled by one dominant firm - Answer Colossal
walled garden
Concern that an advertisement will run near offensive material, embarrassing an advertiser
and/or degrading their products or brands - Answer Content adjacency
The bulk of Google's revenue comes from _____. - Answer advertising
Which of the following parameters significantly influences the rank of a Web page in Google's
search results?
a) the number of other pages linking to a given page
b) the maximum bid for click-through rates
c) the number of keyword matches in the content
d) the quantity of content on a Web page - Answer a) the number of other pages linking to a
given page
_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is
trying to promote. - Answer link fraud
, The attempt to obtain sensitive information by disguising as a trustworthy entity - Answer
phishing
Which statement holds true for search engine optimization (SEO)?
Responses
a) It refers to a temporary storage space used to speed computing tasks.
b) It refers to the process of improving a page's organic search results.
c) It refers to Internet content that can't be indexed by Google and other search engines.
d) It refers to the process of improving an ad's rank in Google's online advertising listings. -
Answer b) It refers to the process of improving a page's organic search results
If a firm's pages are not near the top of query results, customers may never discover its website.
This has led to _____ becoming a critical function for many marketing organizations - Answer
search engine optimization
Search engines use _____ to discover documents for indexing and retrieval - Answer web-
crawling spiders
In online advertising, the term "impression" refers to - Answer each time an ad is shown
Ad rank on Google is calculated using the equation:
Ad Rank = f(_____, Quality Score, expected impact of extensions and formats). - Answer
Maximum CPC
Quality Score Makeup: - Answer - click-through rate (CTR)
- Relevance of an ad's text to the user's query
- Automated assessment of the user experience on the landing page
The number of users who clicked an ad divided by the number of times the ad was delivered -
Answer Click through rate
A program that enrolls all customers by default, but that allows consumers to discontinue
participation if they want to - Answer opt out
A program (typically a marketing effort) that requires customer consent - Answer opt in
A concept where advertisers do not pay unless someone clicks on their ad - Answer pay per
click
with All Correct Answers 2026-2027
Updated.
Software that is free and whose code can be accessed and potentially modified by anyone is
referred to as _____.
a) open source software
b) proprietary software
c) available files
d) shared source files - Answer open-source software
Network effect is when the value of a product or service increases as its number of users
expands.
true/false? - Answer true
Smartphone apps have a huge benefit for increasing engagement over browser-based desktop
services because of _________. - Answer push notifications
The global mapping of users and organizations and how they are connected - Answer social
graph
A collection of resources available for access over the Internet - Answer cloud
The act of taking a job traditionally performed by a designated agent (usually an employee) and
outsourcing it to an undefined, generally large group of people in the form of an open call -
Answer crowdsourcing
_____ is a term that refers to a closed network or single set of services controlled by one
dominant firm - Answer Colossal walled garden
Systems distributed throughout the Internet that help improve the delivery speeds of Web
pages and other media, typically by spreading access across multiple sites located closer to
users are known as: - Answer content delivery networks
The deep Web refers to - Answer sites that cannot be indexed by Google and other search
engines
,At the heart of Facebook's appeal is a concept Zuckerberg calls the _____, which refers to
Facebook's ability to collect, express, and leverage the connections between the site's users. -
Answer social graph
Studying Facebook provides a context for understanding which of the following?
a) platform
b) network effects
c) privacy
d) business value of social media
e) all of the available options are true - Answer e) all of the available options are true
A system distributed throughout the Internet (or other network) that help to improve the
delivery (and hence loading) speeds of Web pages and other media - Answer content
delivery network
Adapting products and services for different languages and regional differences - Answer
Localization
A closed network or single set of services controlled by one dominant firm - Answer Colossal
walled garden
Concern that an advertisement will run near offensive material, embarrassing an advertiser
and/or degrading their products or brands - Answer Content adjacency
The bulk of Google's revenue comes from _____. - Answer advertising
Which of the following parameters significantly influences the rank of a Web page in Google's
search results?
a) the number of other pages linking to a given page
b) the maximum bid for click-through rates
c) the number of keyword matches in the content
d) the quantity of content on a Web page - Answer a) the number of other pages linking to a
given page
_____ is the process of creating a series of bogus Web sites, all linking back to the pages one is
trying to promote. - Answer link fraud
, The attempt to obtain sensitive information by disguising as a trustworthy entity - Answer
phishing
Which statement holds true for search engine optimization (SEO)?
Responses
a) It refers to a temporary storage space used to speed computing tasks.
b) It refers to the process of improving a page's organic search results.
c) It refers to Internet content that can't be indexed by Google and other search engines.
d) It refers to the process of improving an ad's rank in Google's online advertising listings. -
Answer b) It refers to the process of improving a page's organic search results
If a firm's pages are not near the top of query results, customers may never discover its website.
This has led to _____ becoming a critical function for many marketing organizations - Answer
search engine optimization
Search engines use _____ to discover documents for indexing and retrieval - Answer web-
crawling spiders
In online advertising, the term "impression" refers to - Answer each time an ad is shown
Ad rank on Google is calculated using the equation:
Ad Rank = f(_____, Quality Score, expected impact of extensions and formats). - Answer
Maximum CPC
Quality Score Makeup: - Answer - click-through rate (CTR)
- Relevance of an ad's text to the user's query
- Automated assessment of the user experience on the landing page
The number of users who clicked an ad divided by the number of times the ad was delivered -
Answer Click through rate
A program that enrolls all customers by default, but that allows consumers to discontinue
participation if they want to - Answer opt out
A program (typically a marketing effort) that requires customer consent - Answer opt in
A concept where advertisers do not pay unless someone clicks on their ad - Answer pay per
click
