APR 241 EXAM 2 VERIFIED STUDY GUIDE
Correct 119
Incorrect
1 of 119
Definition
Employees, customers, stockholders, competitors, suppliers,
legislators, or the community are all referred to as stakeholders
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markets publics
posters company
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2 of 119
Definition
,is the developed dialogue between a company and community
through having specific jobs allowed for each location, with
employees that contribute to the community's social and economic
development
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community involvement public relations
business involvement fundraising
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3 of 119
Definition
is a direct inducement that offers extra incentives anywhere along the
marketing route to enhance or accelerate the products movement
from producer to consumer
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sales promotion public relations
sponsorship publicity
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4 of 119
Definition
convinces and audience better and faster than a spoken message
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prospecting lecture
demonstration news/information headline
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5 of 119
Definition
direct marketing is ___
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flexible/a modern marketing accountable/the oldest
approach marketing method
, random/a contemporary marketing untraceable/the newest marketing
strategy method
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6 of 119
Term
personal selling drawbacks:
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labor-intensive, time consuming,
low-cost, fast, highly regarded, and
poor reputation, and requires
requires executives with financial
sales executives with the right
backgrounds
personalities
capital-intensive, quick process, automated, efficient, strong brand
excellent reputation, and requires image, and requires executives with
executives with technical skills marketing expertise
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7 of 119
Definition
is when one can collect a coupon or call a toll-free number
Correct 119
Incorrect
1 of 119
Definition
Employees, customers, stockholders, competitors, suppliers,
legislators, or the community are all referred to as stakeholders
Give this one a try later!
markets publics
posters company
Don't know?
2 of 119
Definition
,is the developed dialogue between a company and community
through having specific jobs allowed for each location, with
employees that contribute to the community's social and economic
development
Give this one a try later!
community involvement public relations
business involvement fundraising
Don't know?
3 of 119
Definition
is a direct inducement that offers extra incentives anywhere along the
marketing route to enhance or accelerate the products movement
from producer to consumer
Give this one a try later!
sales promotion public relations
sponsorship publicity
, Don't know?
4 of 119
Definition
convinces and audience better and faster than a spoken message
Give this one a try later!
prospecting lecture
demonstration news/information headline
Don't know?
5 of 119
Definition
direct marketing is ___
Give this one a try later!
flexible/a modern marketing accountable/the oldest
approach marketing method
, random/a contemporary marketing untraceable/the newest marketing
strategy method
Don't know?
6 of 119
Term
personal selling drawbacks:
Give this one a try later!
labor-intensive, time consuming,
low-cost, fast, highly regarded, and
poor reputation, and requires
requires executives with financial
sales executives with the right
backgrounds
personalities
capital-intensive, quick process, automated, efficient, strong brand
excellent reputation, and requires image, and requires executives with
executives with technical skills marketing expertise
Don't know?
7 of 119
Definition
is when one can collect a coupon or call a toll-free number
