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APR 241 FINAL EXAM VERIFIED STUDY GUIDE

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APR 241 FINAL EXAM VERIFIED STUDY GUIDE

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APR 241 FINAL EXAM VERIFIED STUDY GUIDE




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1 of 119

Definition



people who recognize that they are affected by a problem or issue in
their environment



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tertiary publics latent publics




aware publics non-publics


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2 of 119

Definition

,conceptual ,directional statement of what you plan to achieve



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personnel vision




opportunities goals


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3 of 119

Definition



a systematic method for analyzing recorded information such as audio,
video or text



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competitive analysis semiotic analysis




situation analysis content analysis


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4 of 119

,Term



gaining a deeper understanding of a situation requires:



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accepting initial surface-level gathering information from social
explanations media only




digging for information of
substance beyond an internet relying solely on online summaries
search


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5 of 119

Term



Regester and Larkin's seven-step process:



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1. Monitoring
2. Identification
a nations strategic use of media to
3. Prioritization
promote its agenda and impact
4. Analysis
opinions held by targeted foreign
5. Strategy decision
audiences
6. Implementation
7. Evaluation

, 1. tuning in
2. attending
exchanges in which most of the 3. liking
meaning conveyed between people 4. comprehending
lies in the context of the 5. learning
communication or is internal to the 6. agreeing
communicators 7. remembering
8. acting
9. proselytizing


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6 of 119

Definition



a big part of management in issues management is deciding which
issue requires resources and when; prioritizing means weighing the
potential scope of and impact of each issue.



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evaluation outcomes




rebuild priorization


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7 of 119

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