APR 241 TEST 3 VERIFIED STUDY GUIDE
Correct 152
Incorrect
1 of 152
Definition
a grant made by the government that confers upon the creator of an
invention the sole right to make, use, and sell that invention for a set
period of time
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patent trademark
contract copyright
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2 of 152
,Definition
multinationals that use a standardized approach to marketing and
advertising in all countries
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local agencies localized marketers
foreign marketers global marketers
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3 of 152
Term
how does advertising affect the economy?
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advertising that focuses on the production and placement of advertising suitable for
regional campaigns
-keeps consumers informed on alternatives
-allows for more effective competition
, advertising by businesses within a city or county directed toward customers within
the same geographic area
advertising contributes to the wider economy through its ability to support
competitiveness, providing consumers with information on products and
services, and helps to increase their choice of goods and services
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4 of 152
Definition
companies that specialize in film or video production
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creative boutiques production houses
web design houses research suppliers
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, 5 of 152
Definition
acting in accordance with what society views as best for the welfare of
people in general or for a specific community of people
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service business ethical compliance
ethics social responsibility
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6 of 152
Definition
a written statement that serves as the creative team's guide for writing
and producing an ad
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marketing strategy creative strategy
marketing plan media strategy
Correct 152
Incorrect
1 of 152
Definition
a grant made by the government that confers upon the creator of an
invention the sole right to make, use, and sell that invention for a set
period of time
Give this one a try later!
patent trademark
contract copyright
Don't know?
2 of 152
,Definition
multinationals that use a standardized approach to marketing and
advertising in all countries
Give this one a try later!
local agencies localized marketers
foreign marketers global marketers
Don't know?
3 of 152
Term
how does advertising affect the economy?
Give this one a try later!
advertising that focuses on the production and placement of advertising suitable for
regional campaigns
-keeps consumers informed on alternatives
-allows for more effective competition
, advertising by businesses within a city or county directed toward customers within
the same geographic area
advertising contributes to the wider economy through its ability to support
competitiveness, providing consumers with information on products and
services, and helps to increase their choice of goods and services
Don't know?
4 of 152
Definition
companies that specialize in film or video production
Give this one a try later!
creative boutiques production houses
web design houses research suppliers
Don't know?
, 5 of 152
Definition
acting in accordance with what society views as best for the welfare of
people in general or for a specific community of people
Give this one a try later!
service business ethical compliance
ethics social responsibility
Don't know?
6 of 152
Definition
a written statement that serves as the creative team's guide for writing
and producing an ad
Give this one a try later!
marketing strategy creative strategy
marketing plan media strategy
