APR 241 FINAL EXAM 4 VERIFIED STUDY GUIDE
Correct 78
Incorrect 00
1 of 78
Definition
observable results of public relations work
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Demographics Outcomes
Motivations Costs
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2 of 78
Term
,Tuning in, Attending, Liking, Comprehending, Learning, Agreeing,
Remembering, Acting, Proselytizing
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Systematic Design, Collection,
Mcguire's Hierarchy as a Funnel Analysis, and Application of
ORIGINAL Data or Observation
Situational Theory of Publics McGuire's Hierarchy of Effects
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3 of 78
Definition
Conducted at the end of a campaign to determine how successful it
was
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Formative Research Formal Research
Secondary Research Summative Research
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, 4 of 78
Definition
the broadest and furthest-reaching results of public relations efforts,
often stated in terms of societal benefit
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Impacts Risks
Outputs Objectives
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5 of 78
Definition
Using a message or content to change a viewer's attitude
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Reliability Agreeing (Hierarchy of Effects)
Benchmarking Researching
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6 of 78
Definition
A declaration of an organization's desired end-state; describes an
organizations ASPIRATIONS
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Positioning Statement Vision Statement
Company Statement Competitive Statement
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7 of 78
Definition
Opportunities and threats
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Demographics Internal Factors (SWOT)
Correct 78
Incorrect 00
1 of 78
Definition
observable results of public relations work
Give this one a try later!
Demographics Outcomes
Motivations Costs
Don't know?
2 of 78
Term
,Tuning in, Attending, Liking, Comprehending, Learning, Agreeing,
Remembering, Acting, Proselytizing
Give this one a try later!
Systematic Design, Collection,
Mcguire's Hierarchy as a Funnel Analysis, and Application of
ORIGINAL Data or Observation
Situational Theory of Publics McGuire's Hierarchy of Effects
Don't know?
3 of 78
Definition
Conducted at the end of a campaign to determine how successful it
was
Give this one a try later!
Formative Research Formal Research
Secondary Research Summative Research
Don't know?
, 4 of 78
Definition
the broadest and furthest-reaching results of public relations efforts,
often stated in terms of societal benefit
Give this one a try later!
Impacts Risks
Outputs Objectives
Don't know?
5 of 78
Definition
Using a message or content to change a viewer's attitude
Give this one a try later!
Reliability Agreeing (Hierarchy of Effects)
Benchmarking Researching
, Don't know?
6 of 78
Definition
A declaration of an organization's desired end-state; describes an
organizations ASPIRATIONS
Give this one a try later!
Positioning Statement Vision Statement
Company Statement Competitive Statement
Don't know?
7 of 78
Definition
Opportunities and threats
Give this one a try later!
Demographics Internal Factors (SWOT)
