APR 241 TEST 1 VERIFIED STUDY GUIDE
Correct 64
Incorrect 00
1 of 64
Definition
specialists in planning and handling mass-selling details for advertisers
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local agencies advertising agencies
creative boutiques research firms
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2 of 64
Definition
,A nationwide association of advertising people. The AAF helped
establish the Federal Trade Commission, and its early "vigilance"
committees were the forerunners of the Better Business Bureaus.
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Outdoor Advertising Association Of
Association Of National Advertisers
America
American Advertising
National Publishers Association
Federation
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3 of 64
Definition
An effective way to separate a particular brand from its competitors by
associating that brand with a particular set of customer needs.
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logistical strategy advertising strategy
positioning strategy product strategy
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, 4 of 64
Definition
Period of cataclysmic change, starting in about 1980, when people first
became truly aware of the sensitivity of the environment in which we
live.
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postindustrial age global interactive age
preindustrial age industrial age
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5 of 64
Definition
Producers of energy and energy-consuming goods used advertising to
slow the demand for their products.
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market penetration demarketing
, cable cutting diversification
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6 of 64
Definition
a procedure for marketers to buy digital audiences via a computer
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Programatic Advertising Lifestyle Advertising
Database Marketing Direct Mail
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7 of 64
Term
Marketing sells, advertising tells
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Correct 64
Incorrect 00
1 of 64
Definition
specialists in planning and handling mass-selling details for advertisers
Give this one a try later!
local agencies advertising agencies
creative boutiques research firms
Don't know?
2 of 64
Definition
,A nationwide association of advertising people. The AAF helped
establish the Federal Trade Commission, and its early "vigilance"
committees were the forerunners of the Better Business Bureaus.
Give this one a try later!
Outdoor Advertising Association Of
Association Of National Advertisers
America
American Advertising
National Publishers Association
Federation
Don't know?
3 of 64
Definition
An effective way to separate a particular brand from its competitors by
associating that brand with a particular set of customer needs.
Give this one a try later!
logistical strategy advertising strategy
positioning strategy product strategy
Don't know?
, 4 of 64
Definition
Period of cataclysmic change, starting in about 1980, when people first
became truly aware of the sensitivity of the environment in which we
live.
Give this one a try later!
postindustrial age global interactive age
preindustrial age industrial age
Don't know?
5 of 64
Definition
Producers of energy and energy-consuming goods used advertising to
slow the demand for their products.
Give this one a try later!
market penetration demarketing
, cable cutting diversification
Don't know?
6 of 64
Definition
a procedure for marketers to buy digital audiences via a computer
Give this one a try later!
Programatic Advertising Lifestyle Advertising
Database Marketing Direct Mail
Don't know?
7 of 64
Term
Marketing sells, advertising tells
Give this one a try later!
