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Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
Chapter 1: Media World
Chapter 2: Mass Communication Effects—How
Society and Media Interact
Chapter 3: Media Business
Chapter 4: Books
Chapter 5: Magazines
Chapter 6: Newspapers & the News
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
Chapter 9: Television
Chapter 10: The Internet
Chapter 11: Advertising
Chapter 12: Public Relations
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media
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Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
Multiple Choice
1. How did Felix Kjellberg become an international star?
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
c. writing controversial political blog posts
d. directing the latest Avengers movie
Ans: b
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
Difficulty Level: Easy
2. News is most likely to break on ______.
a. social media
b. broadcast television
c. cable news
d. newspapers
Ans: a
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
Cognitive Domain: Knowledge
Difficulty Level: Easy
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
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Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Difficulty Level: Easy
4. ______ is a mass communication channel.
a. e-mail
b. the Web
c. a cell phone
d. a fax
Ans: b
Answer Location: The Channel
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
b. one sender to many receivers
c. one receiver with many messages
d. one sender with many messages
Ans: b
Answer Location: The Sender
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Difficulty Level: Medium
6. A message being sent through the media must be ______ before it can be transmitted.
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Test Bank for Mass Communication
Distribution Living in
of this document a Media World 6th Edition By Ralph Hanson
is illegal extra per year?
Test Bank
Downloaded by: Want to earn $1,500
Distribution of this document is illegal extra per year?
, classmerit.com — The Marketplace to Buy and Sell Study Materials
Mass Communication Living in a Media
World 6th Edition By Ralph Hanson
Table of Contents
Chapter 1: Media World
Chapter 2: Mass Communication Effects—How
Society and Media Interact
Chapter 3: Media Business
Chapter 4: Books
Chapter 5: Magazines
Chapter 6: Newspapers & the News
Chapter 7: Audio: Music and Talk across Media
Chapter 8: Movies
Chapter 9: Television
Chapter 10: The Internet
Chapter 11: Advertising
Chapter 12: Public Relations
Chapter 13: Media Law
Chapter 14: Media Ethics
Chapter 15: Global Media
Downloaded by: Want to earn $1,500
Distribution of this document is illegal extra per year?
, classmerit.com — The Marketplace to Buy and Sell Study Materials
Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
Chapter 1
Test Bank
Multiple Choice
1. How did Felix Kjellberg become an international star?
a. winning the second season of the TV series The Voice.
b. starring in a series of online video game playthrough videos
c. writing controversial political blog posts
d. directing the latest Avengers movie
Ans: b
Answer Location: Opening vignette
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Comprehension
Difficulty Level: Easy
2. News is most likely to break on ______.
a. social media
b. broadcast television
c. cable news
d. newspapers
Ans: a
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication
Cognitive Domain: Knowledge
Difficulty Level: Easy
3. Facebook is a part of a growing type of online media known as which of the following?
a. file sharing
b. social media
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Test Bank for Mass Communication
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of this document a Media World 6th Edition By Ralph Hanson
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Test Bank for Mass Communication Living in a Media World 6th Edition By Ralph Hanson
c. SMCR
d. pre-media networking
Ans: b
Answer Location: Levels of Communication
Learning Objective: 1-1: Identify the four levels of communication.
Cognitive Domain: Knowledge
Difficulty Level: Easy
4. ______ is a mass communication channel.
a. e-mail
b. the Web
c. a cell phone
d. a fax
Ans: b
Answer Location: The Channel
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Understanding
Difficulty Level: Medium
5. Mass communication is an example of which type of one-on-many communication?
a. one receiver to many senders
b. one sender to many receivers
c. one receiver with many messages
d. one sender with many messages
Ans: b
Answer Location: The Sender
Learning Objective: 1-3: Define three contemporary models of mass communication.
Cognitive Domain: Comprehension
Difficulty Level: Medium
6. A message being sent through the media must be ______ before it can be transmitted.
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Test Bank for Mass Communication
Distribution Living in
of this document a Media World 6th Edition By Ralph Hanson
is illegal extra per year?
