BA 313 Public Relations Midterm
Question and answers rated A+ 2026
Which of the following has primarily led to misperceptions about PR professionals? - correct answer
✔fictional depictions on TV shows
What is the primary focus of public relations - correct answer ✔forming relationships
Which of the following is a shared characteristic of advertising and public relations? - correct answer
✔relying on research
Simpson Electronics voluntarily addresses the economic and environmental impact of its operations on
key stakeholders. Which term describes the actions of Simpson Electronics? - correct answer
✔Corporate social responsibility
How can a firm profit from engaging in CSR? - correct answer ✔differentiating the brand as reputable
PR's growth in developing and emerging nations is primarily driven by which of the following? - correct
answer ✔social media
Which of the following refers to PR that is focused on promoting a product or service to a business
audience? - correct answer ✔B-to-B
Evie is a PR professional with a clothing company. She frequently evaluates public opinion about the
company's products, tracks fashion trends, and stays abreast of current issues. Which term describes
Evie's role at the company? - correct answer ✔strategic advisor
Which of the following is a form of government-to-citizen communication? - correct answer ✔public
affairs
, Public Relations is - correct answer ✔Information exchange between two or more publics
Goals of sharing information, influencing behavior
What is the major differences between Public Relations and Advertising? - correct answer ✔PR
involves persuasion not purchasing.
Interaction between Public Relations professional and gatekeeper (of the organization)
What is Corporate Social Responsibility (CSR)? - correct answer ✔CSR definition: Built in, self-
regulating mechanism Embrace. Responsibility for influence of activities.
Inclusion of public interest into decision-making
Built in CSR—Triple Bottom line: has 3 things - correct answer ✔People, Planet & Profit
Strategic Advisor - correct answer ✔She frequently evaluates public opinion about the company's
products, tracks fashion trends, and stays abreast of current issues.
Marketing Communications Expert: - correct answer ✔A person that works towards a specific product.
(Nike's Instagram)
Crisis Management: - correct answer ✔BP Oil spill - Person who helped with situation clean up.
What is in The Public Relations Tool Kit - correct answer ✔-Media relations
-Communications
-Research and Strategic Planning
-Social Media
Question and answers rated A+ 2026
Which of the following has primarily led to misperceptions about PR professionals? - correct answer
✔fictional depictions on TV shows
What is the primary focus of public relations - correct answer ✔forming relationships
Which of the following is a shared characteristic of advertising and public relations? - correct answer
✔relying on research
Simpson Electronics voluntarily addresses the economic and environmental impact of its operations on
key stakeholders. Which term describes the actions of Simpson Electronics? - correct answer
✔Corporate social responsibility
How can a firm profit from engaging in CSR? - correct answer ✔differentiating the brand as reputable
PR's growth in developing and emerging nations is primarily driven by which of the following? - correct
answer ✔social media
Which of the following refers to PR that is focused on promoting a product or service to a business
audience? - correct answer ✔B-to-B
Evie is a PR professional with a clothing company. She frequently evaluates public opinion about the
company's products, tracks fashion trends, and stays abreast of current issues. Which term describes
Evie's role at the company? - correct answer ✔strategic advisor
Which of the following is a form of government-to-citizen communication? - correct answer ✔public
affairs
, Public Relations is - correct answer ✔Information exchange between two or more publics
Goals of sharing information, influencing behavior
What is the major differences between Public Relations and Advertising? - correct answer ✔PR
involves persuasion not purchasing.
Interaction between Public Relations professional and gatekeeper (of the organization)
What is Corporate Social Responsibility (CSR)? - correct answer ✔CSR definition: Built in, self-
regulating mechanism Embrace. Responsibility for influence of activities.
Inclusion of public interest into decision-making
Built in CSR—Triple Bottom line: has 3 things - correct answer ✔People, Planet & Profit
Strategic Advisor - correct answer ✔She frequently evaluates public opinion about the company's
products, tracks fashion trends, and stays abreast of current issues.
Marketing Communications Expert: - correct answer ✔A person that works towards a specific product.
(Nike's Instagram)
Crisis Management: - correct answer ✔BP Oil spill - Person who helped with situation clean up.
What is in The Public Relations Tool Kit - correct answer ✔-Media relations
-Communications
-Research and Strategic Planning
-Social Media
