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Western Governors University
College of Business
EST. 1997 C H A N G I N G L I V E S · C R E AT I N G P AT H W A Y S T O O P P O R T U N I T Y
D081 - WGU Product Innovations & Strategic
Management
I N N OVAT I V E A N D ST RAT E G I C T H I N K I N G — ST U DY G U I D E
INSTITUTION Western Governors University COURSE CODE D081
PROGRAM Bachelor of Science — Business ACADEMIC YEAR
Management
EXAM TITLE D081 - WGU Product Innovations & TOTAL QUESTIONS 24 Questions
Strategic Management
COURSE TITLE Innovative and Strategic Thinking FORMAT Multiple Choice — Select the
Single Best Answer
STUDY GUIDE INSTRUCTIONS
▸ Select the single best answer for each question.
▸ Innovation types, design thinking phases, and strategic frameworks are core testable concepts.
▸ PESTEL categories, Porter's Five Forces, and decision-making models are emphasized.
▸ Correct answers and rationales appear below each question for self-assessment.
▸ All content reflects WGU D081 Innovative and Strategic Thinking course objectives.
, SECTION I — INNOVATION, DESIGN THINKING &
Questions 1 – 24
STRATEGIC MANAGEMENT
1. A business team is tasked with resolving a complex customer experience issue that has no
obvious solution. The team lead proposes using a formal method for practical, creative
resolution of problems and creation of solutions to yield an improved future result. Which
methodology is the team lead describing?
A. Strategic Management
B. Design Thinking
C. PESTEL Analysis
D. Porter's Five Forces
CORRECT ANSWER B — Design Thinking
RATIONALE Design thinking is defined as a formal method for practical, creative resolution of
problems and creation of solutions to yield an improved future result. It is
human-centered, iterative, and particularly effective for ambiguous or "wicked"
problems. Strategic management (A) is broader organizational goal-setting.
PESTEL (C) and Porter's Five Forces (D) are analytical frameworks, not creative
problem-solving methodologies.