CMI FINAL EXAM WITH ALL CORRECT & 100% VERIFIED
ANSWERS |ACTUAL COMPLETE EXAM |ALREADY GRADED
A+ (JUST RELEASED)
Advertising and marketing professionals that use new media technologies, specifically social
media, to attempt to influence audiences ✔Correct Answer-Social Marketers
a model of human perception that states that we take in information in two separate ways:
central, or factual arguments, and peripheral, or secondary stimuli ✔Correct Answer-
elaboration likelihood model
A similar model to ELM, but one that argues we are more likely to use peripheral information if
we cannot or do not want to expend energy on processing a message ✔Correct Answer-
Heuristic systematic model
cognitive shortcuts that speed decision making ✔Correct Answer-Heuristics
People who influence others through word of mouth ✔Correct Answer-Opinion Leaders
software programs that use satellite relay to determine the position of a person, place, or object
on earth ✔Correct Answer-Geo-positioning software
A model of persuasion that offers that messages influence attitudes and subjective norms,
which influence behavioral intentions, which then may or may not lead to behavior change.
✔Correct Answer-Theory of reasoned action
Expressed desire to modify a behavior in the future ✔Correct Answer-Behavioral intentions
A model similar to Theory of Reasoned Action, but with the added argument that self-efficacy
moderates the process. ✔Correct Answer-Theory of Planned Behavior
A campaign strategy that attempts to get people to change their behaviors by instilling fear
regarding the behavior in question ✔Correct Answer-Fear appeals
One's belief in his or her own ability to do something ✔Correct Answer-Self-efficacy
Focusing on a stimulus ✔Correct Answer-Attention
Placing information in our memory for future use ✔Correct Answer-Retention
, the ability of someone to reproduce a behavior they have observed and retained ✔Correct
Answer-Motor reproduction
The perception of positive or negative outcomes that will follow a behavior. ✔Correct Answer-
Motivation
Short announcements or advertisements, typically printed on a single sheet, handed out in
public areas ✔Correct Answer-Handbills
a term referring to cheap, mass-produced newspapers of the late 19th century that made their
profits from ad sales rather than the sales of the paper itself. ✔Correct Answer-Penny Press
The space that is left for content once the advertising has been placed ✔Correct Answer-
News hole
An event that took place during the 1950s, where advertisers were rigging popular quiz shows
so that attractive contestants would be associated with their products ✔Correct Answer-Quiz
show scandal
A designated metropolitan area in which network television may broadcast ✔Correct Answer-
Television Markets
A technique used by advertisers in which one characteristic of a product is promoted in order to
distinguish it from other essentially identical products ✔Correct Answer-unique selling
proposition
the number of target consumers exposed to a commercial. ✔Correct Answer-Reach
a measure of the effectiveness of an online ad based on the number of hits it receives.
✔Correct Answer-click-through rate (CTR)
A type of advertising in which companies pay search engines to list their products or services
first when certain key words are used in searches ✔Correct Answer-Sponsored Links
the increasing focus on the electronic amalgamation of enormous amounts of consumer data in
order to target consumers ✔Correct Answer-Big Data
A Father in Minnesota was enraged when he saw that products her daughter was being
advertised were products that mostly _____________ Women bought. ✔Correct Answer-
Pregnant
A TV advertisement made by Disney in which it tried to persudade citizens to save the fat from
their pans to send to the soldiers across the sea during WWII. ✔Correct Answer-"Frying Pan
to the Firing Line"
ANSWERS |ACTUAL COMPLETE EXAM |ALREADY GRADED
A+ (JUST RELEASED)
Advertising and marketing professionals that use new media technologies, specifically social
media, to attempt to influence audiences ✔Correct Answer-Social Marketers
a model of human perception that states that we take in information in two separate ways:
central, or factual arguments, and peripheral, or secondary stimuli ✔Correct Answer-
elaboration likelihood model
A similar model to ELM, but one that argues we are more likely to use peripheral information if
we cannot or do not want to expend energy on processing a message ✔Correct Answer-
Heuristic systematic model
cognitive shortcuts that speed decision making ✔Correct Answer-Heuristics
People who influence others through word of mouth ✔Correct Answer-Opinion Leaders
software programs that use satellite relay to determine the position of a person, place, or object
on earth ✔Correct Answer-Geo-positioning software
A model of persuasion that offers that messages influence attitudes and subjective norms,
which influence behavioral intentions, which then may or may not lead to behavior change.
✔Correct Answer-Theory of reasoned action
Expressed desire to modify a behavior in the future ✔Correct Answer-Behavioral intentions
A model similar to Theory of Reasoned Action, but with the added argument that self-efficacy
moderates the process. ✔Correct Answer-Theory of Planned Behavior
A campaign strategy that attempts to get people to change their behaviors by instilling fear
regarding the behavior in question ✔Correct Answer-Fear appeals
One's belief in his or her own ability to do something ✔Correct Answer-Self-efficacy
Focusing on a stimulus ✔Correct Answer-Attention
Placing information in our memory for future use ✔Correct Answer-Retention
, the ability of someone to reproduce a behavior they have observed and retained ✔Correct
Answer-Motor reproduction
The perception of positive or negative outcomes that will follow a behavior. ✔Correct Answer-
Motivation
Short announcements or advertisements, typically printed on a single sheet, handed out in
public areas ✔Correct Answer-Handbills
a term referring to cheap, mass-produced newspapers of the late 19th century that made their
profits from ad sales rather than the sales of the paper itself. ✔Correct Answer-Penny Press
The space that is left for content once the advertising has been placed ✔Correct Answer-
News hole
An event that took place during the 1950s, where advertisers were rigging popular quiz shows
so that attractive contestants would be associated with their products ✔Correct Answer-Quiz
show scandal
A designated metropolitan area in which network television may broadcast ✔Correct Answer-
Television Markets
A technique used by advertisers in which one characteristic of a product is promoted in order to
distinguish it from other essentially identical products ✔Correct Answer-unique selling
proposition
the number of target consumers exposed to a commercial. ✔Correct Answer-Reach
a measure of the effectiveness of an online ad based on the number of hits it receives.
✔Correct Answer-click-through rate (CTR)
A type of advertising in which companies pay search engines to list their products or services
first when certain key words are used in searches ✔Correct Answer-Sponsored Links
the increasing focus on the electronic amalgamation of enormous amounts of consumer data in
order to target consumers ✔Correct Answer-Big Data
A Father in Minnesota was enraged when he saw that products her daughter was being
advertised were products that mostly _____________ Women bought. ✔Correct Answer-
Pregnant
A TV advertisement made by Disney in which it tried to persudade citizens to save the fat from
their pans to send to the soldiers across the sea during WWII. ✔Correct Answer-"Frying Pan
to the Firing Line"
