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MAR 3407 Exam 1 Questions with Correct Answers

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MAR 3407 Exam 1 Questions with Correct Answers

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MAR 3407
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MAR 3407

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MAR 3407 Exam 1 Questions with Correct
Answers
Describe B2B salesperson

B2B is short for business to business. It refers to companies whose sales teams sell products

and services to other businesses.

What is not an important skill for B2B sales success?

ability to push through a presentation without being slowed down by prospect questions

How can a virtual sales meeting help you in the sales process?

more people can participate

When balancing your own goals with requests from colleagues, you should be like

_____.

jelly

What is typically true about rejection? A. Salespeople experience it frequently. B. It is

generally your fault. C. It hurts. D. It can be a tool for learning.

A,C,D

What is true about a best customer?

they value quality and service over price

What is the gold standard for leads?

warm referrals

What does MAND stand for?

Money, Authority, Need, Desire

, What objection is often a red herring?

"it's too expensive"

When do you need conceptual agreement?

just BEFORE you present a proposal or contract

Why is it important to create urgency in the selling process?

because you are ultimately rewarded for hitting your quota

What should you do once you have your goals set?

build a plan to achieve your goals

What's the most important thing to prepare when you're having a first meeting with a

prospect?

a shared agenda

According to research findings released in 2020 by ValueSelling Associates, Inc., a B2B

sales training company, about _____ of business-to-business (B2B) salespeople said they

do not have enough leads in their pipeline to meet quota.

70%

Which statement is true?

persausive selling is about creating win-win situations

A good salesperson can help people save _____.

money, effort, time

Which word, when used with a request, can help you hear yes more often?

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