Critical Analysis of Corporate Operational Response in Japan and Singapore
The paper illustrates a critical analysis of all aspects of corporate operational response
and a comparison between Singtel in Singapore and NTT Docomo in Japan. The enterprises
operate in the telecommunication industry and offer digital products and services. Furthermore,
the companies are discussed based on their corporate response to Covid-19, sustainability
reports, including enterprises' views on the environment, human resources management, and
diversity.
Telecommunication industry in Japan and Singapore
Essentially, Singapore has one of the most highly advanced telecommunications
networks and can be safely called a technology center. According to Müller (2021), there are
eleven major telecom operators in Singapore, and one of the largest is Singtel. Singapore's
telecommunications industry was valued at S $ 9.51 billion in 2018 (Müller, 2021). Moreover,
Müller (2021) emphasized that the major players in the telecommunication industry in Singapore
are Singtel, M1, and StarHub. Consequently, the operating revenue of companies is analyzed; for
instance, Singtel's total revenue in 2020 was 16.54 billion Singapore dollars, while StarHub's in
2019 was around 2.36 billion Singaporean dollars (Müller, 2021). Therefore, Singtel is the most
gigantic and most profitable telecom enterprise in Singapore.
Japan is known for its highly advanced technology and infrastructure. The Statistics
Research Department (2021) states that the telecommunications industry had sales of about JPY
fifteen trillion in 2019, with mobile accounting for about half of this year's sales. The
telecommunications industry is rapidly growing in Japan. Smartphone penetration in the country
is already high, but the proportion of people using smartphones is expected to increase in the
coming years (Statistical Research Department, 2021). Statistics Research Department (2021)
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provides data on the dominant companies in the telecommunications industry, namely NTT
Docomo, KDDI Corporation, and SoftBank Corp. It is essential to add that NTT Docomo has the
largest market share.
Singtel
Singtel, namely Singapore Telecommunications Limited, is the largest Asian
telecommunications technology enterprise. Singtel is located in Singapore, one of the fastest-
growing and fastest-growing regions in the world. Significantly, Singtel's fundamental mission is
to provide a variety of digital and telecommunication services to consumers and businesses and
"to be Asia Pacific's best communications technology company" (Singtel). Hence, Singtel offers
digital marketing, advanced analytics, and regional premium video services (Forbes, 2021).
Further, the company will be compared to the NTT Docomo in order to demonstrate similarities
and possible differences in corporate operational response.
NTT Docomo
NTT Docomo was selected for comparison because it is the largest telecommunications
company in Japan. Based on the official website (NTT DOCOMO), the company is dedicated to
developing and providing innovative, convenient, and secure mobile services that direct
customers to lead brighter lives. In Japan, NTT Docomo's customer base is approximately
seventy-three million customers, including the nationwide LTE network and one of the most
advanced LTE-Advanced networks in the world (NTT DOCOMO). It is essential to add that the
company focuses on the workflow. For example, Docomo is the leading developer of 5G
networks. Aoyagi and Takahashi (2021) argue that NTT DOCOMO launched commercial fifth-
generation mobile communication. Docomo also offers its customers innovative solutions in
infrastructure and services NFC, IoT, and many others related to mobile communications. It is