WhManagement-3300.01 Exam #1 (Fall 2025) – M&W 12:30 Section
Name: ________________________________
Note: Please fill in your name and answers on the scantron with a #2 pencil. Once complete,
please turn in both the scantron and test question packet.
1. Since technology is fundamentally transforming business environments, a report in Forbes
discussed in class suggests that the majority of firms are succeeding at digital transformation.
a. True
b. False
2. Based on the Chapter 1 video and class discussion on Artificial Intelligence, what was NOT
mentioned as an opportunity created by emerging AI technologies?
a. Instant access to new knowledge and skills (e.g., coding)
b. Automation of previously time-consuming, manual tasks
c. Freeing up human workers to do more analytical tasks
d. All of these were mentioned as opportunities created by AI
e. None of these were mentioned as opportunities created by AI
3. What former industry-leader mentioned in class went bankrupt because of their failure to
monitor emerging technologies and adapt their products/services accordingly?
a. Esoko
b. Gap
c. FreshDirect
d. Kodak
e. All of these
4. Based on the in-class Excel demonstration, which function was used to aggregate and
summarize numerical data (e.g., total companies, total revenue) by various characteristics
(e.g., state, stock exchange, etc.)?
a. Pivot tables
b. Concatenate
c. VLOOKUP
d. Text to Columns
e. None of these
5. Based on the Course Introduction and Chapter 1 lecture, which firm was mentioned as part of
the “Big 3” of Online Advertising?
a. Nvidia
b. Microsoft
c. Apple
d. All of these are members of the Big 3
e. None of these are members of the Big 3
, 6. Which of the following is NOT true of the Gartner Hype Cycle?
a. Its Y-axis is market capitalization, and its X-axis is time
b. Not all innovations fully complete the Hype Cycle
c. It helps managers understand whether they should divest from or invest in a particular
innovation
d. All of these are true
e. None of these are true
7. Based on the Chapter 1 video and discussion on Artificial Intelligence, what AI-specific
skill(s) is/are becoming increasingly important for human workers to perform?
a. High-volume, low-complexity tasks
b. Quantum computing
c. Prompt engineering
d. All of these
e. None of these
8. Based on the Chapter 1 video and class discussion on Artificial Intelligence, what was NOT
mentioned as a concern of emerging AI technologies?
a. Discrimination / bias
b. Copyright violations
c. Hallucinations
d. Data privacy
e. All of these were mentioned as concerns
9. Maintaining high levels of on hand inventory is critical to success in fashion retail.
a. True
b. False
10. In the Chapter 2 lecture, what was NOT mentioned as a benefit of Zara’s in-house
manufacturing?
a. Increased speed
b. Greater control and flexibility
c. Better ESG practices
d. Lower manufacturing labor costs
e. All of these were cited as benefits of in-house production
11. Which of the following factors led to Gap’s decline as an industry leader?
a. Their capital was tied up in slow-moving inventory and underperforming stores
b. The Rana Plaza tragedy in Bangladesh called into question their sourcing practices
c. They deviated from their core styles and made big bets on unproven ones
d. All of these
e. None of these
Name: ________________________________
Note: Please fill in your name and answers on the scantron with a #2 pencil. Once complete,
please turn in both the scantron and test question packet.
1. Since technology is fundamentally transforming business environments, a report in Forbes
discussed in class suggests that the majority of firms are succeeding at digital transformation.
a. True
b. False
2. Based on the Chapter 1 video and class discussion on Artificial Intelligence, what was NOT
mentioned as an opportunity created by emerging AI technologies?
a. Instant access to new knowledge and skills (e.g., coding)
b. Automation of previously time-consuming, manual tasks
c. Freeing up human workers to do more analytical tasks
d. All of these were mentioned as opportunities created by AI
e. None of these were mentioned as opportunities created by AI
3. What former industry-leader mentioned in class went bankrupt because of their failure to
monitor emerging technologies and adapt their products/services accordingly?
a. Esoko
b. Gap
c. FreshDirect
d. Kodak
e. All of these
4. Based on the in-class Excel demonstration, which function was used to aggregate and
summarize numerical data (e.g., total companies, total revenue) by various characteristics
(e.g., state, stock exchange, etc.)?
a. Pivot tables
b. Concatenate
c. VLOOKUP
d. Text to Columns
e. None of these
5. Based on the Course Introduction and Chapter 1 lecture, which firm was mentioned as part of
the “Big 3” of Online Advertising?
a. Nvidia
b. Microsoft
c. Apple
d. All of these are members of the Big 3
e. None of these are members of the Big 3
, 6. Which of the following is NOT true of the Gartner Hype Cycle?
a. Its Y-axis is market capitalization, and its X-axis is time
b. Not all innovations fully complete the Hype Cycle
c. It helps managers understand whether they should divest from or invest in a particular
innovation
d. All of these are true
e. None of these are true
7. Based on the Chapter 1 video and discussion on Artificial Intelligence, what AI-specific
skill(s) is/are becoming increasingly important for human workers to perform?
a. High-volume, low-complexity tasks
b. Quantum computing
c. Prompt engineering
d. All of these
e. None of these
8. Based on the Chapter 1 video and class discussion on Artificial Intelligence, what was NOT
mentioned as a concern of emerging AI technologies?
a. Discrimination / bias
b. Copyright violations
c. Hallucinations
d. Data privacy
e. All of these were mentioned as concerns
9. Maintaining high levels of on hand inventory is critical to success in fashion retail.
a. True
b. False
10. In the Chapter 2 lecture, what was NOT mentioned as a benefit of Zara’s in-house
manufacturing?
a. Increased speed
b. Greater control and flexibility
c. Better ESG practices
d. Lower manufacturing labor costs
e. All of these were cited as benefits of in-house production
11. Which of the following factors led to Gap’s decline as an industry leader?
a. Their capital was tied up in slow-moving inventory and underperforming stores
b. The Rana Plaza tragedy in Bangladesh called into question their sourcing practices
c. They deviated from their core styles and made big bets on unproven ones
d. All of these
e. None of these
