MGT 6311 e
MGT 6311 Final Exam |54 Questions and Answers|2026
Update| 100% Correct-GT.
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Testbakscove
,Question 1 e
What shape do typical users have for their reading habits?
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A) L shape
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B) D shape
e
C) C shape e
D) F shape
e
Correct Answer: D (F shape)
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Rationale: Eye-tracking studies show that users scan web content in an F-shaped
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e pattern—reading across the top, then down the left side, and occasionally across
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horizontally. This is a foundational concept in UX/web design.
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, Question 2 e
Which social media channel(s) is/are best for conversational engagement with users?
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A) YouTube
B) Twitter
C) Yahoo
D) Facebook
Correct Answer: B & D (Twitter and Facebook)
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Rationale: Both Twitter and Facebook are designed for two-way dialogue, comments,
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replies, and real-time interaction. YouTube is more passive/viewing, and Yahoo is not
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e a primary social engagement platform.
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Question 3 e
Which social media channel(s) is/are best for visual content?
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A) Twitter, Tumblr e
B) Facebook, LinkedIn e
C) YouTube, Snapchat e
D) Instagram, Pinterest e
Correct Answer: D (Instagram, Pinterest)
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Rationale: Both platforms are image-first and highly visual. Instagram focuses on
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e photos/videos, and Pinterest is a visual discovery engine. YouTube/Snapchat also have
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e visual content, but Instagram/Pinterest are the definitive leaders for static visual
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e marketing.
Question 4 e
What metrics (other than downloads) can be used to evaluate an app's success?
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A) daily active sessions, uninstall rate, customer support tickets, data consumption,
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e app security
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B) number of reviews, installation size, user demographics, app sharing, startup time
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C) number of active users, retention rate, LTV/revenue per customer, session length,
e e e e e e e e e e
MGT 6311 Final Exam |54 Questions and Answers|2026
Update| 100% Correct-GT.
e e e
Testbakscove
,Question 1 e
What shape do typical users have for their reading habits?
e e e e e e e e e
A) L shape
e
B) D shape
e
C) C shape e
D) F shape
e
Correct Answer: D (F shape)
e e e e
Rationale: Eye-tracking studies show that users scan web content in an F-shaped
e e e e e e e e e e e
e pattern—reading across the top, then down the left side, and occasionally across
e e e e e e e e e e e
horizontally. This is a foundational concept in UX/web design.
e e e e e e e e e
, Question 2 e
Which social media channel(s) is/are best for conversational engagement with users?
e e e e e e e e e e
A) YouTube
B) Twitter
C) Yahoo
D) Facebook
Correct Answer: B & D (Twitter and Facebook)
e e e e e e e
Rationale: Both Twitter and Facebook are designed for two-way dialogue, comments,
e e e e e e e e e e
replies, and real-time interaction. YouTube is more passive/viewing, and Yahoo is not
e e e e e e e e e e e e
e a primary social engagement platform.
e e e e
Question 3 e
Which social media channel(s) is/are best for visual content?
e e e e e e e e
A) Twitter, Tumblr e
B) Facebook, LinkedIn e
C) YouTube, Snapchat e
D) Instagram, Pinterest e
Correct Answer: D (Instagram, Pinterest)
e e e e
Rationale: Both platforms are image-first and highly visual. Instagram focuses on
e e e e e e e e e e
e photos/videos, and Pinterest is a visual discovery engine. YouTube/Snapchat also have
e e e e e e e e e e
e visual content, but Instagram/Pinterest are the definitive leaders for static visual
e e e e e e e e e e
e marketing.
Question 4 e
What metrics (other than downloads) can be used to evaluate an app's success?
e e e e e e e e e e e e
A) daily active sessions, uninstall rate, customer support tickets, data consumption,
e e e e e e e e e
e app security
e
B) number of reviews, installation size, user demographics, app sharing, startup time
e e e e e e e e e e
C) number of active users, retention rate, LTV/revenue per customer, session length,
e e e e e e e e e e
