ENT 388 Module 1 & 2 (Final exam)| With complete
solu on| Updated New
what is the term for the processes including buying and selling of goods/services online or an
associated value exchange (e.g., payment for offline services) that occurs online?
e-commerce
e-commerce can occur online via what 4 places?
marketer websites, mobile apps, social media, third-party pla"orms
what is the primary purpose for existence, including target audience (i.e., with whom is the
marketer trying to transact/exchange value?)
exchange model
what model shows how the firm earns resources to meet performance objec%ves?
revenue or industry model
What is the term for when a consumer buys from e-commerce provider for personal use (ex:
amazon; including 3rd party sellers; Boll and branch; plan%n app)
business to consumer (B2C)
what is the term for when an organiza%onal customer buys from e-commerce provider for
business/opera%onal use (ex: Semrush; Google Search ad)
Business to Business (B2B)
Business to Business includes what 3 things?
for-profit, nonprofit/public educa%on, governmental
Same products can also be purchased as ________; dis%nguishing factors is ______ ______.
B2C; intended use
Products/services are considered B2B if they are what two things?
purchased to be resold or purchased to be used in business opera%ons
what is the term for when consumers exchange value for products/services offered by other
consumers?
, consumer to consumer (C2C)
Consumer to consumer are typically through what?
2-sided marketplaces
what is the term for when businesses exchange value with consumers for products/services?
Consumer to business (C2B)
what is an example of consumer to business?
influencer/creator/affiliate marke%ng/freelance specialists
consumer to business can occur through what two places?
2-sided marketplace or directly
what does consumer to business require in order to garner business customer a6en%on?
sufficient "social proof" evidence
what is the term for pla"orms that bring buyers and sellers (B2C, B2B, C2B) together?
2-sided marketplaces
what is the term for paying for regular use of so8ware hosted by the provider?
so8ware as a service (Saas)
what is term that defines the process of offering limited free versions with paid add-ons or
upgrade op%ons and s%mulates in-app purchase op%ons, encourages upgrades to premium
subscrip%ons, and mone%zes through adver%sing/promo%onal/affiliate content?
freemium
content and affiliate marke%ng is mone%ze through what two things?
adver%sing and paid subscrip%ons for content access
what is the term that describes commissions earned by referring visitors to products/services
included in content?
affiliated marke%ng
what type of e-commerce solu%on is built from scratch, offers complete control and adaptability
regarding design and capabili%es, is great for complex e-commerce structures, and is rela%vely
easy to scale as the business grows?
solu on| Updated New
what is the term for the processes including buying and selling of goods/services online or an
associated value exchange (e.g., payment for offline services) that occurs online?
e-commerce
e-commerce can occur online via what 4 places?
marketer websites, mobile apps, social media, third-party pla"orms
what is the primary purpose for existence, including target audience (i.e., with whom is the
marketer trying to transact/exchange value?)
exchange model
what model shows how the firm earns resources to meet performance objec%ves?
revenue or industry model
What is the term for when a consumer buys from e-commerce provider for personal use (ex:
amazon; including 3rd party sellers; Boll and branch; plan%n app)
business to consumer (B2C)
what is the term for when an organiza%onal customer buys from e-commerce provider for
business/opera%onal use (ex: Semrush; Google Search ad)
Business to Business (B2B)
Business to Business includes what 3 things?
for-profit, nonprofit/public educa%on, governmental
Same products can also be purchased as ________; dis%nguishing factors is ______ ______.
B2C; intended use
Products/services are considered B2B if they are what two things?
purchased to be resold or purchased to be used in business opera%ons
what is the term for when consumers exchange value for products/services offered by other
consumers?
, consumer to consumer (C2C)
Consumer to consumer are typically through what?
2-sided marketplaces
what is the term for when businesses exchange value with consumers for products/services?
Consumer to business (C2B)
what is an example of consumer to business?
influencer/creator/affiliate marke%ng/freelance specialists
consumer to business can occur through what two places?
2-sided marketplace or directly
what does consumer to business require in order to garner business customer a6en%on?
sufficient "social proof" evidence
what is the term for pla"orms that bring buyers and sellers (B2C, B2B, C2B) together?
2-sided marketplaces
what is the term for paying for regular use of so8ware hosted by the provider?
so8ware as a service (Saas)
what is term that defines the process of offering limited free versions with paid add-ons or
upgrade op%ons and s%mulates in-app purchase op%ons, encourages upgrades to premium
subscrip%ons, and mone%zes through adver%sing/promo%onal/affiliate content?
freemium
content and affiliate marke%ng is mone%ze through what two things?
adver%sing and paid subscrip%ons for content access
what is the term that describes commissions earned by referring visitors to products/services
included in content?
affiliated marke%ng
what type of e-commerce solu%on is built from scratch, offers complete control and adaptability
regarding design and capabili%es, is great for complex e-commerce structures, and is rela%vely
easy to scale as the business grows?
