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Which of the following statements regarding the three categories of knowledge is true? -
Answer Intellectual capital is essen ally tacit knowledge
Which of the following marks would be eligible to become trademarks or service marks? -
Answer c. None of these are correct.
All of the following are common problems associated with new product development (NPD)
EXCEPT - Answer complicated products.
Which of the following is the most common reason that trademarks are denied? - Answer The
mark is likely to create confusion with an exis ng trademark in the marketplace.
During the final phase of the product development cycle, an entrepreneur must decide
whether to - Answer All of these are correct.
b. start a business to make and distribute the product.
c. joint venture with another company that has the resources that the entrepreneur needs.
d. sell the technology.
e. license the technology to another company to develop it into applica ons.
A copyright protects - Answer the form in which an idea is displayed.
Marcus has adopted "iFix it fast." as the slogan for his electronics repair shop. This slogan is
Marcus's - Answer trademark
, Approximately _____ percent of new product development (NPD) projects don't include vital
market research. - Answer 35
The ini al margins for a new line of cosme cs that Kim has developed are slim due to
development costs. She is wondering whether they will improve with economies of scale. Which
of the following product development trade-offs is Kim dealing with? - Answer Product cost vs.
development costs
To qualify for _____, the work must be in a fixed and tangible form—that is, one must be able
to see or hear it. - Answer federal copyright protec on
All of the following are factors that are significant in team composi on EXCEPT - Answer reward
structure.
Which of the following is NOT a class into which an inven on must fit? - Answer A design of a
machine or something with moving parts or circuitry
Using a(n) _____ lets you adjust how equity is split among cofounders to reflect changes in
condi ons. - Answer dynamic agreement
Which of the following does customer iden fica on or discovery ask? - Answer Who is the
primary customer?
Opportunity recogni on, feasibility, and prototype development are elements of - Answer the
product development cycle.
Which of the following individuals would be the best fit as the chief execu ve officer (CEO) of a
startup? - Answer None of these are correct.