,
, BU 470 LESSON 3 EXAM | QUESTIONS
AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTIONS | RATED 100%
CORRECT.
SECTION 1: EXTERNAL ENVIRONMENT ANALYSIS
(Questions 1-12)
Question 1
External analysis is also known as:
A) Internal analysis
B) Environmental scanning
C) Financial analysis
D) Operational analysis
Correct Answer: B) Environmental scanning
Rationale: External analysis involves scanning and evaluating the current
organizational context, external environment, and organizational
environment . It is often referred to as environmental scanning.
Question 2
The two perspectives on the environment in external analysis are:
A) The organizational perspective and the strategic perspective
B) The industrial organization (I/O) view and the resource-based view (RBV)
, BU 470 LESSON 3 EXAM | QUESTIONS
AND ANSWERS | 2026 UPDATE | WITH
COMPLETE SOLUTIONS | RATED 100%
CORRECT.
SECTION 1: EXTERNAL ENVIRONMENT ANALYSIS
(Questions 1-12)
Question 1
External analysis is also known as:
A) Internal analysis
B) Environmental scanning
C) Financial analysis
D) Operational analysis
Correct Answer: B) Environmental scanning
Rationale: External analysis involves scanning and evaluating the current
organizational context, external environment, and organizational
environment . It is often referred to as environmental scanning.
Question 2
The two perspectives on the environment in external analysis are:
A) The organizational perspective and the strategic perspective
B) The industrial organization (I/O) view and the resource-based view (RBV)