Telus Rater Exam Latest Edition (2026-2027)
Actual Exam 130 Questions and 100% Verified
Correct Answer
AC - Correct answer-Ad Creative; The Ad Creative is an advertisement that can appear
LP - Correct answer-Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - Correct answer-A word or phrase searched for
User Intent - Correct answer-What the user is actually searching for.
Content Page - Correct answer-The webpage that the user is currently visiting
Business Page - Correct answer-A page the advertiser specifically wants the audience to visit
In-Market - Correct answer-When the user is in the market for a product or service
Do all queries have the approximate location provided? - Correct answer-No
Exact Intent - Correct answer-An ad might address the user's exact intent
,Nearby Intent - Correct answer-An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Query Interpretation
The possible meaning(s) of the query or what the query may refer to.
Many queries have more than one meaning. For example, the query [apple] might refer to the computer
brand or the fruit or something else.
Query
The text, image and/or other content that a user enters in a search engine search box or search app to
do a search.
_________ may be spoken, typed, copied and pasted, come directly from a camera or other app, and/or
be related searches that appear in search results.
Locale
All queries have a _______, which is the language and region for the task.
Regions are represented by a two-letter country code, for example, "US" in the _______ "English (US)
Search Engine Results Page
The page a search engine shows after a user enters a query in the search box.
The _______________________ is made up of result blocks.
Result Block
This is an individual "block" that appears on the user's device in response to the query.
The _____________ may display information in the block itself or contain links, or may do both.
Landing Page
The _______ ________ is the page you see after you click a link in the result block.
, True
T/F: Porn flags must be assigned to all porn pages whether the query is porn seeking or not. The porn
flag does not depend on user intent or query.
Fully Meets
Only Topical Connection - Correct answer-An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - Correct answer-An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
you will have to carefully assess how well the advertised product or service is connected to the user's
original query.
Reasonable Substitute - Correct answer-When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar product /
service from a different brand, provider or competitor, you should generally consider this as a reasonable
substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - Correct answer-An ad might offer a very different alternative
that would address the user's needs. For example, for a query [disposable straws], an ad might offer
[stainless steel straws] which are reusable. Both of these items address the user's needs for straws in
very different ways.
While some users might possibly become interested in stainless steel alternatives for their query, most
users would not consider stainless steel straws as reasonable alternatives to [disposable straws], and
these two items would not be considered interchangeable.
Classifier: Topical Content - Correct answer-The main content of the page is primarily focused on a single
topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one or a few
topics.
Actual Exam 130 Questions and 100% Verified
Correct Answer
AC - Correct answer-Ad Creative; The Ad Creative is an advertisement that can appear
LP - Correct answer-Landing Page; Where you're sent when you click the AC. The first page that appears.
Query - Correct answer-A word or phrase searched for
User Intent - Correct answer-What the user is actually searching for.
Content Page - Correct answer-The webpage that the user is currently visiting
Business Page - Correct answer-A page the advertiser specifically wants the audience to visit
In-Market - Correct answer-When the user is in the market for a product or service
Do all queries have the approximate location provided? - Correct answer-No
Exact Intent - Correct answer-An ad might address the user's exact intent
,Nearby Intent - Correct answer-An ad that offers the user an approximate solution or something that
usually goes with the queried item.
Query Interpretation
The possible meaning(s) of the query or what the query may refer to.
Many queries have more than one meaning. For example, the query [apple] might refer to the computer
brand or the fruit or something else.
Query
The text, image and/or other content that a user enters in a search engine search box or search app to
do a search.
_________ may be spoken, typed, copied and pasted, come directly from a camera or other app, and/or
be related searches that appear in search results.
Locale
All queries have a _______, which is the language and region for the task.
Regions are represented by a two-letter country code, for example, "US" in the _______ "English (US)
Search Engine Results Page
The page a search engine shows after a user enters a query in the search box.
The _______________________ is made up of result blocks.
Result Block
This is an individual "block" that appears on the user's device in response to the query.
The _____________ may display information in the block itself or contain links, or may do both.
Landing Page
The _______ ________ is the page you see after you click a link in the result block.
, True
T/F: Porn flags must be assigned to all porn pages whether the query is porn seeking or not. The porn
flag does not depend on user intent or query.
Fully Meets
Only Topical Connection - Correct answer-An ad might offer something that is topically related to the
query, but does not address the nearby intent at all
Substitutability - Correct answer-An ad might offer the user a product or service that is not exactly what
the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer]
might show up. When the ad presents a product or service that has some difference to the queried one,
you will have to carefully assess how well the advertised product or service is connected to the user's
original query.
Reasonable Substitute - Correct answer-When the user indicates that they want a certain product /
service from a certain brand or provider, and the ad appears to offer the same or a very similar product /
service from a different brand, provider or competitor, you should generally consider this as a reasonable
substitute / alternative to the queried product / service.
Radically Different Alternative/Substitute - Correct answer-An ad might offer a very different alternative
that would address the user's needs. For example, for a query [disposable straws], an ad might offer
[stainless steel straws] which are reusable. Both of these items address the user's needs for straws in
very different ways.
While some users might possibly become interested in stainless steel alternatives for their query, most
users would not consider stainless steel straws as reasonable alternatives to [disposable straws], and
these two items would not be considered interchangeable.
Classifier: Topical Content - Correct answer-The main content of the page is primarily focused on a single
topic or a small number of topics.
Additional secondary, minor, or sidebar topics are okay, as long as the page is mostly about one or a few
topics.
