D099 Sales Management Study Guide
Updated 2026/2027
Contents
Module 1 Sales Role...............................................................................................................2
Module 2: Sales Practice.......................................................................................................3
Module 3 Organizational Buying process.............................................................................4
Module 4 Customer Relationship Management..................................................................5
Module 5 Sales Analytics.......................................................................................................7
Module 6 Sales Roles............................................................................................................8
Module 7 Recruitment Process.............................................................................................9
Module 8 Sales Training......................................................................................................11
Module 9 Sales Compensation............................................................................................12
Module 10 Salesperson Evaluation.....................................................................................14
Module 11 Budgeting & Planning........................................................................................14
Module 12 Forecasting & Quota Development...................................................................16
, D099 Sales Management Study Guide
Updated 2026/2027
Module 1 Sales Role
Q1: Discuss the 4 key objectives of a sales department, giving an example
for each.
1. Generating Customers and Converting Sales- sales departments
should always be thinking of conversion rates. If a sale rep talks to 10
potential customers and 2 of them buy a product, they have a
conversion rate of 20%
2. Retaining current customer-building relationships with customers
involves making a connection by listening to and trying to provide
honest answers and viable solutions for customers’ needs and wants.
To do this the salesperson needs to adapt the sales process to each
customer.
3. Developing a sales forecast- (the process of estimating future sales)
Businesses use forecasts to develop operational budget and to
determine potential profitability. Sales furcating helps companies
determine how to manage their workforce, production, and financial
resources to operate efficiently.
4. Ensuring product-market fit- (The degree to which a product satisfies
a strong market demand)
Q2: What are the two common corporate structures? Explain with an
example
Functional structure- (An organization structure that groups employees
according to a specialized or similar set of roles or tasks)
Modular Structure- (the business into small, tightly knit strategic business
unitsa (SBUs), which focus on specific elements of the organizational
process)
Q3: What are Strategic Business Units. Explain with an example.
Q4: What is Competitive advantage and Sustainable Competitive
advantage?
Q5: Identify the factors that can help companies develop a sustainable
competitive advantage?
Q6: Define Customer Relationship Management (CRM)? Identify and
describe a few goals of CRM.
, D099 Sales Management Study Guide
Updated 2026/2027
Q7: What is Business intelligence? What are some ways a business can use
BI to improve performance?
Q8: Briefly outline the major timelines or key phases in the evolution of
sales practices and strategies.
Q9: What is the Code of Ethics?
Q10: What are the four elements that make up ethical behavior within an
organization? Provide 5 examples of ethical concerns related to sales.
Q11: What is the relationship between sales and marketing?
Q12: What are Exchanges in Marketing?
Q13: What are different forms of Promotional mix?
Q14: What is Integrated Marketing Communication?
Q15: Identify all advantages of Personal selling.
Q16: Describe the buyer’s journey?
Q17: Identify differences between Transactional, and Relationship selling?
Q18: How does the Social Style Matrix help with Adaptive selling? What are
the four social styles identified in the Social Style Matrix. Identify key
characteristics of each style.
Q19: What is the Law of Psychological Reciprocity?
Q20: What is Consultative selling?
Q21: Define Customer lifetime value (CLV)? How is CLV calculated?
Q 22: When a Business sells at a no loss no profit, for e.g. a company
invests $20/- in making a product and then sells it to customers at $20/-,
what is the Return on investment?
Module 2: Sales Practice
Q1: Identify 5 points of differences between B2B and B2C markets.
Q2: What are the different sales channels used by companies & what are
the different types of distribution channels?
Q3: Who are intermediaries in a sales or distribution process, and what are
the main categories into which they are typically classified?
Updated 2026/2027
Contents
Module 1 Sales Role...............................................................................................................2
Module 2: Sales Practice.......................................................................................................3
Module 3 Organizational Buying process.............................................................................4
Module 4 Customer Relationship Management..................................................................5
Module 5 Sales Analytics.......................................................................................................7
Module 6 Sales Roles............................................................................................................8
Module 7 Recruitment Process.............................................................................................9
Module 8 Sales Training......................................................................................................11
Module 9 Sales Compensation............................................................................................12
Module 10 Salesperson Evaluation.....................................................................................14
Module 11 Budgeting & Planning........................................................................................14
Module 12 Forecasting & Quota Development...................................................................16
, D099 Sales Management Study Guide
Updated 2026/2027
Module 1 Sales Role
Q1: Discuss the 4 key objectives of a sales department, giving an example
for each.
1. Generating Customers and Converting Sales- sales departments
should always be thinking of conversion rates. If a sale rep talks to 10
potential customers and 2 of them buy a product, they have a
conversion rate of 20%
2. Retaining current customer-building relationships with customers
involves making a connection by listening to and trying to provide
honest answers and viable solutions for customers’ needs and wants.
To do this the salesperson needs to adapt the sales process to each
customer.
3. Developing a sales forecast- (the process of estimating future sales)
Businesses use forecasts to develop operational budget and to
determine potential profitability. Sales furcating helps companies
determine how to manage their workforce, production, and financial
resources to operate efficiently.
4. Ensuring product-market fit- (The degree to which a product satisfies
a strong market demand)
Q2: What are the two common corporate structures? Explain with an
example
Functional structure- (An organization structure that groups employees
according to a specialized or similar set of roles or tasks)
Modular Structure- (the business into small, tightly knit strategic business
unitsa (SBUs), which focus on specific elements of the organizational
process)
Q3: What are Strategic Business Units. Explain with an example.
Q4: What is Competitive advantage and Sustainable Competitive
advantage?
Q5: Identify the factors that can help companies develop a sustainable
competitive advantage?
Q6: Define Customer Relationship Management (CRM)? Identify and
describe a few goals of CRM.
, D099 Sales Management Study Guide
Updated 2026/2027
Q7: What is Business intelligence? What are some ways a business can use
BI to improve performance?
Q8: Briefly outline the major timelines or key phases in the evolution of
sales practices and strategies.
Q9: What is the Code of Ethics?
Q10: What are the four elements that make up ethical behavior within an
organization? Provide 5 examples of ethical concerns related to sales.
Q11: What is the relationship between sales and marketing?
Q12: What are Exchanges in Marketing?
Q13: What are different forms of Promotional mix?
Q14: What is Integrated Marketing Communication?
Q15: Identify all advantages of Personal selling.
Q16: Describe the buyer’s journey?
Q17: Identify differences between Transactional, and Relationship selling?
Q18: How does the Social Style Matrix help with Adaptive selling? What are
the four social styles identified in the Social Style Matrix. Identify key
characteristics of each style.
Q19: What is the Law of Psychological Reciprocity?
Q20: What is Consultative selling?
Q21: Define Customer lifetime value (CLV)? How is CLV calculated?
Q 22: When a Business sells at a no loss no profit, for e.g. a company
invests $20/- in making a product and then sells it to customers at $20/-,
what is the Return on investment?
Module 2: Sales Practice
Q1: Identify 5 points of differences between B2B and B2C markets.
Q2: What are the different sales channels used by companies & what are
the different types of distribution channels?
Q3: Who are intermediaries in a sales or distribution process, and what are
the main categories into which they are typically classified?
