HUBSPOT INBOUND MARKETING
CERTIFICATION EVALUATION TESTED
QUESTIONS AND ANSWERS COMPLETE
REVIEW
●● What is essential for successful inbound strategy?
Answer: Analysis
●● What are the stages of inbound methodology?
Answer: Attract, convert, close, delight
●● What are the fundamentals of inbound success?
Answer: • Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
●● Why use buyer persona?
Answer: represents ideal customer, created based on research,
universally useful across all industries, profile stories
●● Why use buyers journey?
,Answer: Active research process that a potential customer goes through
leading up to a purchase
Three stages...
Different content fits into different stages
●● What are the three stages of a buyers journey?
Answer: Awareness, Consideration, Decision
●● Why create remarkable content?
Answer: content and context are both important
●● What is the definition of content?
Answer:
●● What is the definition of context?
Answer:
●● Why leverage your content?
Answer: Delivery makes content relevant
, Enables achievement of business goals: different techniques for different
goals
●● What do inbound strategies look like?
Answer: Designed to attract, convert, close and delight specific personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
●● Elaborate on strategies....
Answer:
●● ATTRACT: What is optimization and why do you need it?
Answer: the act, process or methodology of making something as fully
perfect, functional or perfect as possible
website optimization can pertains to any stage of inbound methodology,
but fully optimized websites work in all stages
Still refers to search engine optimization
CERTIFICATION EVALUATION TESTED
QUESTIONS AND ANSWERS COMPLETE
REVIEW
●● What is essential for successful inbound strategy?
Answer: Analysis
●● What are the stages of inbound methodology?
Answer: Attract, convert, close, delight
●● What are the fundamentals of inbound success?
Answer: • Use buyers personas
• Use buyer's journey
• Create remarkable content
• Leverage your content
●● Why use buyer persona?
Answer: represents ideal customer, created based on research,
universally useful across all industries, profile stories
●● Why use buyers journey?
,Answer: Active research process that a potential customer goes through
leading up to a purchase
Three stages...
Different content fits into different stages
●● What are the three stages of a buyers journey?
Answer: Awareness, Consideration, Decision
●● Why create remarkable content?
Answer: content and context are both important
●● What is the definition of content?
Answer:
●● What is the definition of context?
Answer:
●● Why leverage your content?
Answer: Delivery makes content relevant
, Enables achievement of business goals: different techniques for different
goals
●● What do inbound strategies look like?
Answer: Designed to attract, convert, close and delight specific personas
Content to attract and content to convert -> both fit in buyers journey
Content to close & delight
Content determined by delivery mechanism
●● Elaborate on strategies....
Answer:
●● ATTRACT: What is optimization and why do you need it?
Answer: the act, process or methodology of making something as fully
perfect, functional or perfect as possible
website optimization can pertains to any stage of inbound methodology,
but fully optimized websites work in all stages
Still refers to search engine optimization
