HUBSPOT EMAIL MARKETING
CERTIFICATION UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
COMPREHENSIVE STUDY GUIDE
●● When was the first email sent? *
Answer: 1970's
●● How can email marketing fuel your overall inbound strategy?
Answer: Email marketing syncs closely to your CRM
●● What does it mean to create an inbound email marketing strategy?
Answer: Create a human, helpful, and customer-driven conversation and
experience
●● You're looking to send an email to three different lists of contacts.
You've created each segmented list based off where those contacts are in
their research process with your company. What type of lists have you
created? *
Answer: Buyer's journey lists
,●● The significance of segmentation, the power of personalization, and
the impact of data-driven analysis are the three pillars of an __________
*
Answer: effective email marketing strategy
●● Without __________ for your emails, you won't know if your emails
are successful or not *
Answer: goals
●● You can use your database and contact management strategy to do a
few things: see the whole picture of every contact, organize contacts to
keep a healthy database at all times, and what else?
Answer: integrate your contact information with other tools you use
●● Inbound is the happy marriage between __________ *
Answer: context and content
●● Each year your contacts database will decay, so to successfully cater
to the needs and interests of your contacts, what do you need to begin
with? *
Answer: The right contacts in your database
●● Before emailing any contacts in your database, what question do you
need to ask yourself or your team?
, Answer: Do we have permission?
●● If you have an offer that's targeted towards your leads in your
database and wouldn't provide as much value to your customers, what
could you segment by to send only to your leads? *
Answer: Lifecycle stage
●● In your email marketing strategy, CATS refers to "The right content
to the right audience ____________ "
Answer: at the right time equals success
●● There are three best practices for creating a successful segmentation
strategy. Two of them are having a clean and organized database and
collecting the right information. What is the third? *
Answer: Understanding the implicit and explicit data
●● You received an email this morning where the content didn't align
with the subject or the context in which you were receiving it. It was a
jarring experience for you. What was this email not doing?
Answer: Creating the right email by bringing content and context
together
●● When you take a specific action on a website around a certain topic,
and an email is triggered to you that follows up with additional
CERTIFICATION UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
COMPREHENSIVE STUDY GUIDE
●● When was the first email sent? *
Answer: 1970's
●● How can email marketing fuel your overall inbound strategy?
Answer: Email marketing syncs closely to your CRM
●● What does it mean to create an inbound email marketing strategy?
Answer: Create a human, helpful, and customer-driven conversation and
experience
●● You're looking to send an email to three different lists of contacts.
You've created each segmented list based off where those contacts are in
their research process with your company. What type of lists have you
created? *
Answer: Buyer's journey lists
,●● The significance of segmentation, the power of personalization, and
the impact of data-driven analysis are the three pillars of an __________
*
Answer: effective email marketing strategy
●● Without __________ for your emails, you won't know if your emails
are successful or not *
Answer: goals
●● You can use your database and contact management strategy to do a
few things: see the whole picture of every contact, organize contacts to
keep a healthy database at all times, and what else?
Answer: integrate your contact information with other tools you use
●● Inbound is the happy marriage between __________ *
Answer: context and content
●● Each year your contacts database will decay, so to successfully cater
to the needs and interests of your contacts, what do you need to begin
with? *
Answer: The right contacts in your database
●● Before emailing any contacts in your database, what question do you
need to ask yourself or your team?
, Answer: Do we have permission?
●● If you have an offer that's targeted towards your leads in your
database and wouldn't provide as much value to your customers, what
could you segment by to send only to your leads? *
Answer: Lifecycle stage
●● In your email marketing strategy, CATS refers to "The right content
to the right audience ____________ "
Answer: at the right time equals success
●● There are three best practices for creating a successful segmentation
strategy. Two of them are having a clean and organized database and
collecting the right information. What is the third? *
Answer: Understanding the implicit and explicit data
●● You received an email this morning where the content didn't align
with the subject or the context in which you were receiving it. It was a
jarring experience for you. What was this email not doing?
Answer: Creating the right email by bringing content and context
together
●● When you take a specific action on a website around a certain topic,
and an email is triggered to you that follows up with additional
