HUBSPOT EMAIL MARKETING
CERTIFICATION FINAL PAPER REVIEW
GUIDE WITH VERIFIED ITEMS AND
SOLUTION WALKTHROUGH
●● If explicit data is information that is intentionally shared between a
contact and a company, what is implicit data?
Answer: Information gathered from user behavior
●● What is a contact property?
Answer: A contact property is what will store the information you have
on a specific contact.
●● What is the definition of an email marketing strategy?
Answer: Your email marketing strategy is one part of your overall
inbound strategy that helps you market your products and services in a
human and helpful way.
●● True or false? Email marketing is about having a conversation with
the person you're sending to.
Answer: True
CERTIFICATION FINAL PAPER REVIEW
GUIDE WITH VERIFIED ITEMS AND
SOLUTION WALKTHROUGH
●● If explicit data is information that is intentionally shared between a
contact and a company, what is implicit data?
Answer: Information gathered from user behavior
●● What is a contact property?
Answer: A contact property is what will store the information you have
on a specific contact.
●● What is the definition of an email marketing strategy?
Answer: Your email marketing strategy is one part of your overall
inbound strategy that helps you market your products and services in a
human and helpful way.
●● True or false? Email marketing is about having a conversation with
the person you're sending to.
Answer: True
