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MKTG 2390 UVU FINAL EXAM | COMPREHENSIVE PRACTICE QUESTIONS AND ANSWERS | STUDY GUIDE 2026

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MKTG 2390 UVU FINAL EXAM | COMPREHENSIVE PRACTICE QUESTIONS AND ANSWERS | STUDY GUIDE 2026

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MKTG 2390 UVU FINAL EXAM | COMPREHENSIVE PRACTICE QUESTIONS AND ANSWERS |
STUDY GUIDE 2026



OPEN UP - correct answer ✔✔Organized, Passionate, Engaging, Natural, Understand your
Audience, Practice



The 5 Different Kinds of Chart - correct answer ✔✔Line Graph, Pie Chart, Bar Graph, Org Chart,
and Flow Chart



Visual Aids... - correct answer ✔✔give credibility



Visual Aids Support - correct answer ✔✔Arguments



Advantages for Organized Presentation - correct answer ✔✔Easier for Audience to follow and
understand



Advantages for Organized Presentation - correct answer ✔✔Keeps audience's attention



Advantages for Organized Presentation - correct answer ✔✔Boost's Presenters image and
credibility



Disadvantages for Disorganized Presentation - correct answer ✔✔Takes too long to get to the
point



Disadvantages for Disorganized Presentation - correct answer ✔✔Irrelevant info. is given,
tendency to ramble



Disadvantages for Disorganized Presentation - correct answer ✔✔Info is left out

, Disadvantages for Disorganized Presentation - correct answer ✔✔Ideas get mixed up



Types of Informative Presentations - correct answer ✔✔Topical, Chronological, Spatial, and
Causal



Step 1 of Planning a Presentation - correct answer ✔✔Determine the Objective



Step 2 of Planning a Presentation - correct answer ✔✔Decide the Main Points



Step 3 of Planning a Presentation - correct answer ✔✔Develop a Powerful Conclusion



Step 4 of Planning a Presentation - correct answer ✔✔Create the Intro



Persuasive Strategies - correct answer ✔✔Problem, Criteria, and Comparative Advantage



Persuasive Appeals - correct answer ✔✔Positive, Negative, Logical, Emotional, Self-Interest



What Persuasive Appeal is most useful? - correct answer ✔✔Self-Interest



Primary Data Gathering - correct answer ✔✔Survey, Observation, and Experiment



What is the penalty for copyright infrngement? - correct answer ✔✔1 year in jail; $100,000 fine



Validity means - correct answer ✔✔Reliable

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