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1. What is a generic business strategy?
A. a general way of positioning a firm's business-level strategy within an industry
B. a general way of positioning a firm's business-level strategy to penetrate an
international market
C. a general strategy that positions your firm in a competitive position within an
industry
D. all of the above - Correct Answer: A
2. What are the two dimensions on which generic business strategies are classified?
A. breadth of competitive scope/source of competitive advantage
B. breadth of product line/source of competitive advantage
C. breadth of competitive scope/extent of vertical integration
D. breadth of product line/extent of vertical integration - Correct Answer: A
3. Which of the following is not a main generic strategies?
A. cost leadership
B. differentiation
C. focused low cost
D. focused penetration - Correct Answer: D
4. Which of the following is an example of one of the main generic strategies?
, A. differentiation
B. diversification
C. focused low cost
D. cost abandonment
E. B&C
F. A & C - Correct Answer: F
5. Which generic business strategy is on the intersection of competing on cost and
targeting a broad market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation - Correct Answer: A
6. T/F: The experience curve is known as the decline in unit cost of production as
cumulative output increases - based on knowledge/expertise. - Correct Answer: T
7. T/F: Economies of scale refers to an increase in unit cost of production as rate of output
increases (based on spreading out fixed costs). - Correct Answer: F
8. All of the following are disadvantages of cost leadership EXCEPT:
A. perceptions of quality
B. relies on volume
C. harder to survive price wars
D. can be too focused on cost - Correct Answer: C
9. Which of the following is a disadvantage of cost leadership:
, A. perceptions of service
B. can be focused too much on cost
C. relies on demand
D. none of the above - Correct Answer: B
10. All of the following are advantages of cost leadership EXCEPT:
A. high profits through volume
B. perceptions of quality
C. easier to survive price wars
D. all of the above - Correct Answer: B
11. Which of the following is an advantage of cost leadership?
A. perceptions of cost
B. easier to survive price wars
C. low profits through volume
D. high profits through volume
E. A&C
F. B & D - Correct Answer: F
12. Which generic business strategy is on the intersection of competing on uniqueness and
targeting a broad market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation - Correct Answer: B
, 13. T/F: Innovation becomes really important with a differentiation business strategy. -
Correct Answer: T
14. T/F: Differentiation strategies face threats from knock offs but are not sensitive to price
wars. - Correct Answer: F
15. T/F: Differentiation prevents a firm from creating brand loyalty and increasing profit
margins. - Correct Answer: F
16. Which generic business strategy is on the intersection of competing on cost and
targeting a narrow market?
A. cost leadership
B. differentiation
C. focused low cost
D. focused differentiation - Correct Answer: C
17. Which of the following IS NOT a disadvantage of focused generic business strategies?
A. lower profit margins
B. limited demand
C. niche may change or disappear
D. all of the above - Correct Answer: A
18. Which of the following is a disadvantage of focused generic business strategies?
A. lower profit margins
B. limited demand
C. decreased uniqueness of products
D. hardest strategy to implement - Correct Answer: B