Summary social influence topic list

Conformity – Types and Explanations
Types of Conformity – Kelman
 Compliance
 Identification
 Internalisation
 Ingratitational (Man)

Explanations for conformity – Deutsch and Gerald
 Dual processing Dependency model
 Normative Social Influence
 Informative social influence

Experiments
 Jennes Bean Jar experiment
 Sheriffs auto kinetic experiment

Evaluation
 Strength – Research support for NSI (Asch research)
 Strength – Evidence of application for NSI (schultz et al) – save energy – other guests using fewer bath towels
 Weakness – Individual differences with NSI (McGhee and Teevan) – affilation people more likely to conform
 Weakness – Individual differences with ISI (Pern and Spencer) – engineering students asch study


Asch’s Research
Asch’s Research
 Aim
 Participants
 Procedure
 Findings
 Conclusion

Asch’s variations
 Group size
 Task difficulty
 Unanimity

Evaluation
 Strength – use of Lab conditions can be merited
 Weakness – artificial situations and task
 Weakness – ethical issues (deception)
 Weakness – bias within Asch’s research (beta bias)


Conformity to social Roles – Zimbardo’s Research
Stanford prison experiment
 Aim
 Participants
 Procedure
 Findings
 Conclusion
 Social roles

Evaluation
 Strength – study can be merited for its high control