WGU D098 Model 3 Questions and Correct
Answers
Integrated Marketing Communication (IMC)
Use of consistent communications across various channels that are intended to reinforce each
other
Call to Action
A piece of content intended to induce a viewer, reader, or listener to perform a specific act,
typically taking the form of an instruction or directive (e.g., buy now or click here)
Touchpoint
Any way a consumer can interact with a business, whether it be person-to-person, through a
website, an app, or any form of communication
Click-Through Rate (CTR)
Percentage of people who click a link in an email relative to the number of emails delivered
Impressions
Instances where an advertisement is displayed to consumers
Conversion
When a potential customer performs a desired action
USSD
, Communications protocol consisting of short messages up to 182 alphanumeric characters,
sometimes called Quick Codes or Feature Codes
Push Notifications
Small message used by an application to bring information to users' attention, such as a special
offer from a vendor
Custom Apps
A mobile application unique to a particular company or brand
AIDA
Awareness, Interest, Desire, Action
Buyer's Journey
The active investigative process engaged in by the potential customer, or buyer, prior to making
a purchase.
Awareness
The potential buyer recognizes the existence of the problem or opportunity.
Consideration
The potential buyer has a clearly defined problem or opportunity and needs to understand and
evaluate potential solutions (or even categories of solutions).
Decision
The potential buyer has identified and evaluated available options.
Answers
Integrated Marketing Communication (IMC)
Use of consistent communications across various channels that are intended to reinforce each
other
Call to Action
A piece of content intended to induce a viewer, reader, or listener to perform a specific act,
typically taking the form of an instruction or directive (e.g., buy now or click here)
Touchpoint
Any way a consumer can interact with a business, whether it be person-to-person, through a
website, an app, or any form of communication
Click-Through Rate (CTR)
Percentage of people who click a link in an email relative to the number of emails delivered
Impressions
Instances where an advertisement is displayed to consumers
Conversion
When a potential customer performs a desired action
USSD
, Communications protocol consisting of short messages up to 182 alphanumeric characters,
sometimes called Quick Codes or Feature Codes
Push Notifications
Small message used by an application to bring information to users' attention, such as a special
offer from a vendor
Custom Apps
A mobile application unique to a particular company or brand
AIDA
Awareness, Interest, Desire, Action
Buyer's Journey
The active investigative process engaged in by the potential customer, or buyer, prior to making
a purchase.
Awareness
The potential buyer recognizes the existence of the problem or opportunity.
Consideration
The potential buyer has a clearly defined problem or opportunity and needs to understand and
evaluate potential solutions (or even categories of solutions).
Decision
The potential buyer has identified and evaluated available options.
