WGU D098 Model 4 Questions and Correct
Answers
Content Marketing
A marketing specialization that involves the creation and sharing of meaningful information
designed to raise interest in a company's products or services.
Blog Posts
Most common form of content marketing, published on a website, and then shared on social
media, once they are optimized using SEO.
E-books
Comprehensive and in-depth resource of information on a certain subject for potential
consumers; can provide a new source of credibility and thought leadership.
Infographics
Organize data in a visual manner, thus providing a more compelling and engaging opportunity to
transmit information.
Videos
Possess the highest level of engagement and contagion on social media; can be used to explain
issues, demonstrate a product, or present topics of interest.
Podcasts
Represent prerecorded interviews and edited radio shows used to debate different topics of
interest; also used for lead generation.
Answers
Content Marketing
A marketing specialization that involves the creation and sharing of meaningful information
designed to raise interest in a company's products or services.
Blog Posts
Most common form of content marketing, published on a website, and then shared on social
media, once they are optimized using SEO.
E-books
Comprehensive and in-depth resource of information on a certain subject for potential
consumers; can provide a new source of credibility and thought leadership.
Infographics
Organize data in a visual manner, thus providing a more compelling and engaging opportunity to
transmit information.
Videos
Possess the highest level of engagement and contagion on social media; can be used to explain
issues, demonstrate a product, or present topics of interest.
Podcasts
Represent prerecorded interviews and edited radio shows used to debate different topics of
interest; also used for lead generation.
