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, Marketing - correct ans:Business function that identifies, satisfies, and retains customers through a set
of activities related to creating, communicating, delivering, and exchanging offerings that have value for
the customer
Value Creation - correct ans:The performance of actions that increase the worth of goods, services, or
even a business
Sales Process - correct ans:A systematic approach involving a series of steps that enables a sales force to
close more deals, increase margins and make more sales through referrals
Customer Loyalty - correct ans:Having a positive attitude toward a product or brand, which induces
supportive behavior from the customer
Brand Trust - correct ans:The willingness of the average consumer to rely on the ability of the brand to
perform its stated function
Personal Selling - correct ans:A type of selling that uses person-to-person interaction to sell products
and services
Conversion Rates - correct ans:The percentage of prospective customers who take a specific action you
want
Sales Forecast - correct ans:The process of estimating future sales
Operational Budget - correct ans:A plan for expenditures required to maintain the functioning of a
business venture or public organization
Profitability - correct ans:The ability of a company to use its resources to generate revenues in excess of
its expenses
Product-Market Fit - correct ans:The degree to which a product satisfies a strong market demand