RETAIL MARKETING EXAMINATION QUESTIONS AND CORRECT ANSWER WITH EXPLANATION GRADED A+ STUDY GUIDE

RETAIL MARKETING EXAMINATION QUESTIONS AND
CORRECT ANSWER WITH EXPLANATION GRADED A+
STUDY GUIDE SOUTHERN NEW HAMPSHIRE UNIVERSITY
1. Retail marketing involves:
A. Selling goods directly to consumers
B. Manufacturing only
C. Accounting only
D. HR management
Answer: A
Rationale: Retail focuses on end consumers.

2. The main goal of retail marketing is to:
A. Increase store sales and customer satisfaction
B. Reduce production
C. Hire employees
D. Design factories
Answer: A
Rationale: Focus on sales and experience.

3. Retail refers to:
A. Selling products in small quantities to consumers
B. Wholesale trading only
C. Manufacturing goods
D. Exporting products only
Answer: A
Rationale: Consumer-level selling.

4. A retail store is:
A. A place where goods are sold to consumers
B. A factory
C. A warehouse only
D. A supplier office
Answer: A
Rationale: Consumer outlet.

5. Wholesaling involves:
A. Selling to retailers

, B. Selling to consumers directly
C. Manufacturing only
D. HR management
Answer: A
Rationale: Bulk distribution.

6. Customer traffic in retail means:
A. Number of shoppers visiting store
B. Online data only
C. Manufacturing speed
D. HR records
Answer: A
Rationale: Store visits.

7. Retail mix includes:
A. Product, price, place, promotion
B. HR, finance, production
C. Manufacturing only
D. Accounting only
Answer: A
Rationale: Marketing mix.

8. Store layout refers to:
A. Arrangement of products in store
B. HR structure
C. Accounting system
D. Manufacturing plan
Answer: A
Rationale: Store design.

9. Visual merchandising is:
A. Displaying products attractively
B. Manufacturing goods
C. HR hiring
D. Accounting reports
Answer: A
Rationale: Product presentation.

10. Retail pricing strategy affects:
A. Customer demand

, B. HR structure
C. Manufacturing only
D. Accounting only
Answer: A
Rationale: Market behavior.

11. Impulse buying refers to:
A. Unplanned purchase
B. Planned purchase
C. Manufacturing
D. Wholesale buying
Answer: A
Rationale: Spontaneous purchase.

12. Customer experience in retail means:
A. Overall shopping satisfaction
B. Manufacturing process
C. HR policy
D. Accounting system
Answer: A
Rationale: Shopping experience.

13. Retail location is important because it affects:
A. Accessibility and sales
B. HR hiring
C. Manufacturing cost only
D. Accounting records
Answer: A
Rationale: Store performance.

14. Footfall refers to:
A. Number of customers entering store
B. Sales value only
C. Inventory level
D. Employee count
Answer: A
Rationale: Store traffic.

15. Retail inventory is:
A. Stock of goods available for sale