DMI Pro Ama Actual Exam Questions
With Correct Answers
Inbound Marketing - CORRECT ANSWER - 1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing - CORRECT ANSWER - 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
Owned Media - CORRECT ANSWER - Website
Blog
Social Media account
Paid Media - CORRECT ANSWER - Display ads
Retargeting
Social Media ads
Earned Media - CORRECT ANSWER - Mentions
Word of mouth Promotion
Reviews
Direct Marketing - CORRECT ANSWER - Mailing and Brochures
Flyers
Coupons
,Broadcast advertising - CORRECT ANSWER - Cinema advertisements
Program sponsorship
Product Placement
Referrals - CORRECT ANSWER - Fidelity cards
Discounts for sponsorships
Word of mouth
Traditional Marketing - CORRECT ANSWER - Mass
Passive audience
One-To-Many
Outbound
Digital marketing - CORRECT ANSWER - Individual
Active audience
One-to-One
inbound
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - CORRECT ANSWER - Iterate
Content Marketing - CORRECT ANSWER - Improves brand personality and likeability
SEO - CORRECT ANSWER - Increase the visibility and searchability of online assets
,Social media - CORRECT ANSWER - Creates invisibility and searchability of online assets
PPC - CORRECT ANSWER - drives an interested audience to a site
What are the elements of smart objective - CORRECT ANSWER - Specific
Measurable
Achievable
Relevant
Time-Bound
What benefits can project management offer a project - CORRECT ANSWER - 1) The project has
a central, accountable point of contact
2) Resources can be planned ahead of time
What are some common tasks that a project manager carries out? - CORRECT ANSWER - 1)
Ensures the team members have the resources they need
2) Guides the project from start to finish
What skill set abilities does an effective project manager need to possess? - CORRECT ANSWER -
1) Ability to allocate resources
2) Ability to plan and manage timelines
- CORRECT ANSWER - 1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
, 6) Start the project
7) FINISH THE PROJECT
Audience research data and insights - CORRECT ANSWER - Behavioral- Retail experience,
product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
Audience research - CORRECT ANSWER - Behavior analytics
Marketing research company
survey tool
social media platform
Social Listening - CORRECT ANSWER - Tweet Deck
Hootsuite
Influencers
Hashtags
Identifies audience interests
Market research - CORRECT ANSWER - Provides third-party analysis of specific topics
Surveys - CORRECT ANSWER - Collect specific or statistical data on products and services
Behavior analytics - CORRECT ANSWER - Gathers data around online user activity
With Correct Answers
Inbound Marketing - CORRECT ANSWER - 1) Pull Strategy
2) Closely aligned with digital marketing
3) attracts leads by providing helpful content
Outbound Marketing - CORRECT ANSWER - 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
Owned Media - CORRECT ANSWER - Website
Blog
Social Media account
Paid Media - CORRECT ANSWER - Display ads
Retargeting
Social Media ads
Earned Media - CORRECT ANSWER - Mentions
Word of mouth Promotion
Reviews
Direct Marketing - CORRECT ANSWER - Mailing and Brochures
Flyers
Coupons
,Broadcast advertising - CORRECT ANSWER - Cinema advertisements
Program sponsorship
Product Placement
Referrals - CORRECT ANSWER - Fidelity cards
Discounts for sponsorships
Word of mouth
Traditional Marketing - CORRECT ANSWER - Mass
Passive audience
One-To-Many
Outbound
Digital marketing - CORRECT ANSWER - Individual
Active audience
One-to-One
inbound
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - CORRECT ANSWER - Iterate
Content Marketing - CORRECT ANSWER - Improves brand personality and likeability
SEO - CORRECT ANSWER - Increase the visibility and searchability of online assets
,Social media - CORRECT ANSWER - Creates invisibility and searchability of online assets
PPC - CORRECT ANSWER - drives an interested audience to a site
What are the elements of smart objective - CORRECT ANSWER - Specific
Measurable
Achievable
Relevant
Time-Bound
What benefits can project management offer a project - CORRECT ANSWER - 1) The project has
a central, accountable point of contact
2) Resources can be planned ahead of time
What are some common tasks that a project manager carries out? - CORRECT ANSWER - 1)
Ensures the team members have the resources they need
2) Guides the project from start to finish
What skill set abilities does an effective project manager need to possess? - CORRECT ANSWER -
1) Ability to allocate resources
2) Ability to plan and manage timelines
- CORRECT ANSWER - 1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
, 6) Start the project
7) FINISH THE PROJECT
Audience research data and insights - CORRECT ANSWER - Behavioral- Retail experience,
product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
Audience research - CORRECT ANSWER - Behavior analytics
Marketing research company
survey tool
social media platform
Social Listening - CORRECT ANSWER - Tweet Deck
Hootsuite
Influencers
Hashtags
Identifies audience interests
Market research - CORRECT ANSWER - Provides third-party analysis of specific topics
Surveys - CORRECT ANSWER - Collect specific or statistical data on products and services
Behavior analytics - CORRECT ANSWER - Gathers data around online user activity
