DIGITAL MARKETING INSTITUTE
EXAM WITH QUESTIONS AND
ANSWERS (CORRECT AND DETAILED
ANSWERS) LATEST
Digital marketing - CORRECT ANSWER - the use of new media or digital technology to achieve
marketing and business goals
outbound marketing - CORRECT ANSWER - begins with the brand advertiser pushing out a
message to a specified target audience with the objective being to drive awareness of a product
or service
inbound marketing - CORRECT ANSWER - involves trying to pull your audience towards your
content, brand, or service. the focus is on creating compelling content to draw your customers
to your brand
owned media - CORRECT ANSWER - the media you create and manage
paid media - CORRECT ANSWER - media or advertising that you have paid for to drive banner
and video viability, or clicks and traffic, to your product, website, or service
earned media - CORRECT ANSWER - free publicity generated by consumers, PR, influencers, and
people who speak about and share content related to your brand or product. brand advocates
live here
direct marketing - CORRECT ANSWER - involves promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
,print - CORRECT ANSWER - advertising that uses physically printed media to reach consumers
and prospects, such as newspapers, brochures and magazine ads
outdoor - CORRECT ANSWER - billboards, bus stops and smaller placements, bus sides, building
wraps and installations and so on
referral - CORRECT ANSWER - involves promoting products or services to new customers
through referrals, usually by word of mouth
3i principles - CORRECT ANSWER - initiate, iterate, integrate
initiate - CORRECT ANSWER - start with what the customer actually wants and work backwards
through your strategy towards your objective
iterate - CORRECT ANSWER - testing and improving your activity now that you understand more
about the audience, the channels they use, and how they view your brand online
integrate - CORRECT ANSWER - focused on two parts: selling your strategy to get approval from
the organization to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing - CORRECT ANSWER - used for conversion and loyalty. aim to
reach out to the customers at the right time to lead them to a conversion destination, such as a
landing page
audience research - CORRECT ANSWER - designed to establish the size, composition, and
characteristics of a group of individuals who are, or could be, potential customers
,demographics - CORRECT ANSWER - hard facts about your audience. whether they are male or
female, how old they are, what their profession is, whether they are married, where they live,
whether they go/went to college
psychographics - CORRECT ANSWER - anything that your audience might be interested in,
beliefs, life goals, or opinions. its about gaining deep understanding of your audience's
aspirations
behavioral data - CORRECT ANSWER - about how people use your product, or even how they
navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when creating a marketing
campaign? - CORRECT ANSWER - optimize for scale and relevance and uses every audience's
point of contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - CORRECT ANSWER - iterate
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. What elements of a SMART objective are illustrated in the statement above? -
CORRECT ANSWER - specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct
cultural research first? - CORRECT ANSWER - to prevent misconceptions and help you adapt
your positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community
is and what their audience is saying about their brand. What tool or source of information is
best suite to provide the competitive insight? - CORRECT ANSWER - social media
, You are conducting research on your product and the factors that affect its performance. What
type of industry trend tools can provide you with access to trending topics online? - CORRECT
ANSWER - tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential solution for it. They
are now at the stage where they are evaluating their options. What stage of the buyer's journey
is your prospect at? - CORRECT ANSWER - consideration
Identifying market opportunities, developing creative concepts, and leveraging PR, influencer,
and branding formats are all activities involved in which marketing function? - CORRECT
ANSWER - awareness
What are the two main benefits of a 360 campaign? - CORRECT ANSWER - it covers the entire
buying cycle and optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches on Google for
the best way to protect their skin. They discover your company's blog about the Top Ten Ways
to Protect Your Skin In the Sun. What marketing function and stage in the buyer's journey are
aligned in this scenario? - CORRECT ANSWER - awareness function and awareness stage
content marketing - CORRECT ANSWER - tool that allows you to bring your potential customers
along the journey of what it is you do and hopefully, convert them
benefits of content marketing - CORRECT ANSWER - grow, recruit, increase, generate, enhance
content marketing: grow - CORRECT ANSWER - be able to grow a community around what it is
you are trying to sell
EXAM WITH QUESTIONS AND
ANSWERS (CORRECT AND DETAILED
ANSWERS) LATEST
Digital marketing - CORRECT ANSWER - the use of new media or digital technology to achieve
marketing and business goals
outbound marketing - CORRECT ANSWER - begins with the brand advertiser pushing out a
message to a specified target audience with the objective being to drive awareness of a product
or service
inbound marketing - CORRECT ANSWER - involves trying to pull your audience towards your
content, brand, or service. the focus is on creating compelling content to draw your customers
to your brand
owned media - CORRECT ANSWER - the media you create and manage
paid media - CORRECT ANSWER - media or advertising that you have paid for to drive banner
and video viability, or clicks and traffic, to your product, website, or service
earned media - CORRECT ANSWER - free publicity generated by consumers, PR, influencers, and
people who speak about and share content related to your brand or product. brand advocates
live here
direct marketing - CORRECT ANSWER - involves promoting and selling directly to the end buyer
from the manufacturer with no other media owner involved
,print - CORRECT ANSWER - advertising that uses physically printed media to reach consumers
and prospects, such as newspapers, brochures and magazine ads
outdoor - CORRECT ANSWER - billboards, bus stops and smaller placements, bus sides, building
wraps and installations and so on
referral - CORRECT ANSWER - involves promoting products or services to new customers
through referrals, usually by word of mouth
3i principles - CORRECT ANSWER - initiate, iterate, integrate
initiate - CORRECT ANSWER - start with what the customer actually wants and work backwards
through your strategy towards your objective
iterate - CORRECT ANSWER - testing and improving your activity now that you understand more
about the audience, the channels they use, and how they view your brand online
integrate - CORRECT ANSWER - focused on two parts: selling your strategy to get approval from
the organization to move forward, and then integrating your findings and strategy across the
different channels
email and automation marketing - CORRECT ANSWER - used for conversion and loyalty. aim to
reach out to the customers at the right time to lead them to a conversion destination, such as a
landing page
audience research - CORRECT ANSWER - designed to establish the size, composition, and
characteristics of a group of individuals who are, or could be, potential customers
,demographics - CORRECT ANSWER - hard facts about your audience. whether they are male or
female, how old they are, what their profession is, whether they are married, where they live,
whether they go/went to college
psychographics - CORRECT ANSWER - anything that your audience might be interested in,
beliefs, life goals, or opinions. its about gaining deep understanding of your audience's
aspirations
behavioral data - CORRECT ANSWER - about how people use your product, or even how they
navigate on your website, and how they use different
What are the benefits of including and digital marketing activities when creating a marketing
campaign? - CORRECT ANSWER - optimize for scale and relevance and uses every audience's
point of contact
Which DMI 3i principle is illustrated by applying your customer engagement learnings to your
digital marketing strategy? - CORRECT ANSWER - iterate
In order to establish myself as a digital marketing expert, I will complete a diploma in digital
marketing. What elements of a SMART objective are illustrated in the statement above? -
CORRECT ANSWER - specific and measurable
When consider entering a new market or cultural community, why is it beneficial to conduct
cultural research first? - CORRECT ANSWER - to prevent misconceptions and help you adapt
your positioning and offer to fit in a global context
You are researching your competitor's target market to find out how to achieve their community
is and what their audience is saying about their brand. What tool or source of information is
best suite to provide the competitive insight? - CORRECT ANSWER - social media
, You are conducting research on your product and the factors that affect its performance. What
type of industry trend tools can provide you with access to trending topics online? - CORRECT
ANSWER - tweetdeck and eMarketer
Your prospect is aware they have a problem and have identified a potential solution for it. They
are now at the stage where they are evaluating their options. What stage of the buyer's journey
is your prospect at? - CORRECT ANSWER - consideration
Identifying market opportunities, developing creative concepts, and leveraging PR, influencer,
and branding formats are all activities involved in which marketing function? - CORRECT
ANSWER - awareness
What are the two main benefits of a 360 campaign? - CORRECT ANSWER - it covers the entire
buying cycle and optimizes for scale and balance
A person reads an article about the effects of sun damage on skin and searches on Google for
the best way to protect their skin. They discover your company's blog about the Top Ten Ways
to Protect Your Skin In the Sun. What marketing function and stage in the buyer's journey are
aligned in this scenario? - CORRECT ANSWER - awareness function and awareness stage
content marketing - CORRECT ANSWER - tool that allows you to bring your potential customers
along the journey of what it is you do and hopefully, convert them
benefits of content marketing - CORRECT ANSWER - grow, recruit, increase, generate, enhance
content marketing: grow - CORRECT ANSWER - be able to grow a community around what it is
you are trying to sell
