CH.4 Principles of marketing Exam
Questions and Answers with Verified
Solutions | Latest Updated 2026
social class role and status upper class, middle class, lower class
roles Actions and activities that a person in a
particular
position is supposed to perform based on
expectations of the individual and
surrounding
persons
status a person's condition or position in the eyes
of the
law; relative rank or standing, especially in
society;
prestige
reference group a social group that serves as a point of
reference in
making evaluations and decisions
Maslov's Hierarchy of Needs physiological, safety, social, esteem, self-
actualization
lifestyles distinctive modes of living, including how
people
spend their time and money
Questions and Answers with Verified
Solutions | Latest Updated 2026
social class role and status upper class, middle class, lower class
roles Actions and activities that a person in a
particular
position is supposed to perform based on
expectations of the individual and
surrounding
persons
status a person's condition or position in the eyes
of the
law; relative rank or standing, especially in
society;
prestige
reference group a social group that serves as a point of
reference in
making evaluations and decisions
Maslov's Hierarchy of Needs physiological, safety, social, esteem, self-
actualization
lifestyles distinctive modes of living, including how
people
spend their time and money
