BUS 303 Chapter 6 Exam Questions and
Answers with Verified Solutions | Latest
Updated 2026
Quantitative Research research involving the use of structured
questions in which response options have
been predetermined and a large number
of respondents involved
Qualitative Research research involving collecting, analyzing,
and interpreting data by observing what
people do and say
Thick Data term used to emphasize the importance
of gaining qualitative insights of
phenomena to complement the
quantitative knowledge provided by big
data
Mixed Method Research integration of both quantitative and
qualitative research methods in order to
gain the advantages of both
3 types of Mixed Methods qualitative before quantitative,
quantitative before qualitative, qualitative
and quantitative concurrently
, Observation Methods techniques in which phenomena of
interest involving people, objects, and/or
activities are systematically observed and
documented
Types of Observation Direct versus indirect, Overt versus
covert, Structured versus unstructured, In
situ versus invented
Direct Observation observing behavior as it occurs
Indirect Observation observing the effects or results of the
behavior rather than the behavior itself
Archives secondary sources, such as historical
records, thatcan be applied to the
present problem
Physical Traces tangible evidence of some past event
Convert Observation subject is unaware that he or she is being
observed, mysteryshopping, as an
example
Overt observation respondent is aware of observation,
Nielsen's People Meters to monitor
media to which a consumer is exposed,
as an example
Answers with Verified Solutions | Latest
Updated 2026
Quantitative Research research involving the use of structured
questions in which response options have
been predetermined and a large number
of respondents involved
Qualitative Research research involving collecting, analyzing,
and interpreting data by observing what
people do and say
Thick Data term used to emphasize the importance
of gaining qualitative insights of
phenomena to complement the
quantitative knowledge provided by big
data
Mixed Method Research integration of both quantitative and
qualitative research methods in order to
gain the advantages of both
3 types of Mixed Methods qualitative before quantitative,
quantitative before qualitative, qualitative
and quantitative concurrently
, Observation Methods techniques in which phenomena of
interest involving people, objects, and/or
activities are systematically observed and
documented
Types of Observation Direct versus indirect, Overt versus
covert, Structured versus unstructured, In
situ versus invented
Direct Observation observing behavior as it occurs
Indirect Observation observing the effects or results of the
behavior rather than the behavior itself
Archives secondary sources, such as historical
records, thatcan be applied to the
present problem
Physical Traces tangible evidence of some past event
Convert Observation subject is unaware that he or she is being
observed, mysteryshopping, as an
example
Overt observation respondent is aware of observation,
Nielsen's People Meters to monitor
media to which a consumer is exposed,
as an example
