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DHA 805 The Fall of Enron Case Study

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The case traces the rise of Enron, covering the company's business innovations, personnel management, and risk management processes. It then examines the company's dramatic fall including the extension of its trading model into questionable new businesses, the financial reporting problems, and governance breakdowns inside and outside the firm. The case offers students an opportunity to explore why Enron failed and to understand the systemic problems in governance that affected its board of directors, the audit committee, the external auditors, and financial analysts.

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Introduction

The Enron bankruptcy is one of the biggest corporate governance failures in the

contemporary business world. Having been considered one of the most innovative companies in

the energy industry, Enron was able to grow rapidly in terms of energy trading, mixed financial

strategies, and diversification into international markets. However, under its triumph lay severe

moral and financial problems in terms of harsh accounting, ineffective supervision, and conflicts

of interest among the senior officials. The practices hid the real financial position of the company

and misled investors and other stakeholders. The paper will discuss the most important issues

that have led to the collapse of Enron, suggest what measures ought to be taken, what should be

implemented, and what results can be expected in case of better management and transparency.

Enron Key Risks

The fall of Enron was not due to one failure but a combination of various types of

organizational risks. These risks have been formed over the years as the company did not stick to

a normal business model of operating as a pipeline company but transformed into a global

trading company. The major risk categories that were linked with the collapse of Enron were the

financial risk, the governance risk, ethical risk, reputational risk, and the operational risk. All

these risks supported each other and the ultimate failure of the organization.

The financial risk was especially enormous, since the company depended much on the

elaborate financial schemes and speculative trading operations. Enron was relying more and

more on mark-to-market accounting, which permitted it to rely on future earnings as present

income. Although such an approach was not legally forbidden in some circumstances, this gave

the managers a chance to control the financial outcomes through exaggerating the worth of long-

term contracts. Meanwhile, the company had many special purpose entities to off balance sheet

, its liabilities and create the illusion of a firm enjoying good financial health where it had a lot of

hidden debts.

The collapse of Enron was also largely due to governance and ethical risks. The senior

executives and the board of directors had the mandate of ensuring accountability and

transparency at the organization. Nevertheless, the management of the company undermined

oversight systems through a conflict of interest, lack of transparency in its financial reporting and

the proximity of the Enron management to external auditors. These lapses in governance ensured

that dubious accounting schemes coupled with risky investment options were being perpetuated

without proper questioning.

The crisis was also enhanced by operational and reputational risks. With the entrance of

Enron into the new markets like broadband trading and weather derivatives, the firm has exposed

itself to the industries that were not stable in terms of regulation and valuation models. Investor

confidence had decayed very fast when issues regarding the financial practices of Enron started

to surface. This loss of trust provoked falling shares in the stock markets, credit ratings and later

a critical liquidity crisis which plunged the company into bankruptcy.

Three Important Enron Risks

Despite the large volume of organizational risk to Enron, three of the risks were especially

critical to the speed at which the company was destroyed, and they are financial reporting risk,

governance and ethical risk, and credit risk. These risks were inter-dependent and eventually this

played out to the disadvantage of the stability and credibility of the company.

The risk of the financial reporting was the first and the most important risk. The

management at Enron was very reliant on the mark-to-market accounting and the use of

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