2026 COMPREHENSIVE ASSESSMENT SCRIPT
SOLVED QUESTIONS ANSWERS UPDATED
REVIEW SET
◉ People.
Answer: Who is buying and using the product.
◉ Product.
Answer: Goods and services, items you can touch and items you
cannot physically touch.
◉ Price.
Answer: Deciding how much to charge for goods and services.
◉ Place.
Answer: Decisions about where to sell a product.
◉ Promotion.
, Answer: Communication used to inform, persuade, or remind people
about a business's products or services, including ads, publicity, and
incentives.
◉ Marketing Research.
Answer: Gathering of business data to make smart business
decisions.
◉ Target Audience.
Answer: Smaller group within the larger market.
◉ Demographics.
Answer: Age, Gender, income, occupation.
◉ Geographics.
Answer: Where people live, city, region, suburbs vs inner city.
◉ Psychographics.
Answer: Interest, lifestyles, hobbies.
◉ Niche.
Answer: Process of carving out a relatively tiny part of a market that
has a very special need not currently being filled.